Clearview National September 2017 - Issue 190 - Page 62

DOORS&WINDOWS Sell what you love to protect what they love We all want to feel safe in our own home and protect what we love. To walk in through the front door at the end of the day, kick off our shoes and relax, knowing that once that door’s slammed shut, nothing - and no one can touch us. It’s a feeling we’re well entitled to and it shouldn’t be considered an ‘extra’ or a bonus. It’s only human. » » HOWEVER RECENT FIGURES FROM the Office for National Statistics show that police-recorded crime has risen by 10% across England and Wales – the largest annual rise for a decade. This 10% represents nearly 5 million offences, and reflects a rise in burglaries too. Three out of four burglars enter by the front door. Many are opportunistic and simply seize their moment. Preventative measures include installing a burglar alarm and, just as importantly, using it! Joining the local Neighbourhood Watch scheme and installing CCTV are options too. But your front door is your first line of defence so making sure that the property’s main entry point is as secure as it can possibly be is essential, and should be a given. In a report from Brisant Secure , security is the most important thing to 85% of homeowners when choosing a new door. What homeowners may not realise, however, is that many doors simply aren’t up to the job. They can be kicked in or lifted out of their frame, they are unable to pass the all-important PAS24:2016 cut test, and locks can be easily 62 » SE P 2017 » CL EARVI E W- UK . C O M picked, bumped, snapped or drilled out. So it is important installers can demonstrate that the composite door their customers have chosen will give them the security they expect as standard. Security and peace of mind shouldn’t be an extra. MOST SECURE GRP DOOR The good news for today’s security- conscious homeowners is that feeling safe and sound at home is easier and more affordable than ever - and there’s no need to compromise on colour, style or design. Residor is the most secure GRP foam composite door on the market. We can say that with confidence because our doors come with the security-busting Ultion 3* cylinder as standard and a £1,000 Guarantee if it fails; PAS24:2016 cut test pass – as standard; and a 3.6mm GRP skin that’s twice as thick as most doors, also as standard. No other GRP composite door manufacturer is doing more to give homeowners the front door they deserve. Residor’s new ‘Protect What You Love’ retail brochure helps our installer customers sell the leading security benefits of our range. But we understand that homeowners also want the best choice in designs, styles and colour so that they not only get the best in security, but their new door looks good too. That’s why we have enhanced Residor’s range so it’s now available in any RAL colour, with 2,328 options for delivery in just 10 days. We’ve also recently added Anthracite Grey as a new foiled colour, nine new glass styles, and additional door frame colours, all on our standard 5-day delivery. And with our incredible OTIF (On Time, In Full) rate of 100% in June, July and August (up to the time of writing), installers can get on with the job and get ahead. Simply put, it makes sense to sell homeowners a door that does what it should and looks the part. It’s a win-win for installers who want to sell something they’re proud of – and for homeowners’ who can relax knowing they’ve got their security covered.