Clearview National September 2017 - Issue 190 - Page 4

PROUD SPONSOR OF INDUSTRY NEWS FROMTHEEDITOR The window and door industry is ‘not immune from the impact of Brexit and faces strong economic headwinds’ – that’s the warning from Robert Palmer. GGF Supports the Construction Marketing Awards The 2017 Construction Marketing Awards are open for entry, with the closing date being Friday 22nd September. » » ACCORDING TO THE HEAD OF THE research specialist, the UK window industry faces dual challenges of a tougher second-time replacement market and wider economic uncertainty as the UK exits from Brussels. “The post-Brexit phoney war is coming to an end and the realities of what will result in the case of a hard Brexit are now beginning to dawn”, he says. This, he argues, is already exerting an impact on consumer confidence and with it economic growth. Palmer reckons that tougher second-time replacement sells and the shift away from home ownership are driving long-term changes of their own. He also argues that this is driving increased focus on aesthetics which in turn is driving innovation in the industry and the shift to premium finishes and foils in retail markets. The definite shift in consumer expectation to higher end offers is driving growth for aluminium and significant growth in sales of aluminium bi-fold doors. He also forecasts ‘exponential growth’ in the solid roof conservatory market as a second key area of opportunity. “Things are in our view going to be tougher but that does not necessarily mean that all parts of the industry will struggle,” he says. “If the economy slows, as we are expecting, then, as always, high end and innovative products are more likely to weather the storm, while cheaper commodity products will become more vulnerable.” » » FOR THE SECOND successive year the GGF is supporting the awards that showcase the best of marketing in the construction industry. Last year the GGF with specialist agency Refresh PR won a Co