Clearview National September 2017 - Issue 190 | Page 24

INDUSTRYNEWS
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Profile 22 launches new website

Profile 22 – home of the award-winning Optima system – has just launched a new website .
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PROFILE 22 ’ S NEW WEBSITE IS EASY to navigate so visitors can find the information they need quickly . The content of the website has also been updated and expanded . There are clearly defined sections for trade visitors , commercial visitors and homeowners .
The Homeowner section of the website includes background on Profile 22 and a help and support section that contains everything from product brochures to maintenance guides .
The Trade section of the website includes background on Profile 22 , product performance figures , service and support information as well as the Trade Hub where product information can be downloaded .
The Commercial section of the website includes background on Profile 22 , specification support information , environmental awareness information , case studies and a gallery as well as the Commercial Hub where product brochures can be
downloaded . There is also a simple form to enable architects and specifiers to request specification support for a specific project .
Finally , the new website is consistent with the new Profile 22 branding to create a visually seamless visual experience both online and offline .
www . profile22 . co . uk

A major milestone for Insight Data ’ s General Manager

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THE UK ’ S LEADING provider of CRM software and marketing information for the fenestration and construction industries , Insight Data is celebrating one of their colleagues sixth-year at the company .
Originally starting at Insight Data as a Telephone Researcher Executive in 2011 , Jade Greenhow has since risen through the ranks
to become the team ’ s General Manager working closely with CEO Andrew Scott .
The Management role sees her overseeing all aspects of the business , from overall strategy to sales , trade shows and industry research . This has been a challenging role in the rapidly expanding business which just celebrated reaching 25,000
research calls in June . It has also unveiled its new e-mail marketing platform , STEM , the powerful new email marketing system designed and built for Salestracker .
Jade comments : “ It has been an amazing six years here at Insight and I am proud to be a part of such a rapidly growing and successful business .” Through Salestracker , their
online prospect database , CRM system and integrated email marketing platform , they have helped some of the industry ’ s biggest systems houses , fabricators , component suppliers and sealed unit manufacturers transform their sales and marketing strategies .
hello @ insightdata . co . uk

IMPROVE NOT MOVE TREND SPARKS DEMAND FOR CONSUMER FINANCE

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A RISE IN HOMEOWNERS choosing to improve or expand their homes rather than move has sparked demand for installers looking to offer consumer finance for a range measures such as windows , doors and conservatories .
Strong house price growth and the high cost of living has seen the continuation of the improve not move trend . The sector has been remarkably resilient against recent political turmoil , with neither Brexit nor the General Election yet affecting consumer spending in this area .
Instead , builders and installers are seeing an increase in demand for a range of home improvement services including doubleglazing and conservatories , refurbishments , conversions and extensions – and finance options to cover these .
Improveasy are a specialist home improvement company offering a wide range of financial solutions that installers can use to win business more easily .
Companies do not need to be FCA regulated as they will become Appointed Representatives ( AR ) and will appear on
the Financial Conduct Authority ( FCA ) register . Once trained , they can then begin offering finance options in a responsible and compliant manner , under the Improveasy brand .
www . improveasy . com
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