Clearview National September 2016 - Issue 178 - Page 84

INSTALLERSUPPORT Improved sales conversion rates from as little as £1.51/day »»A SPECIALIST PROVIDER OF design, sales and pricing software for the glass and glazing industry is offering installers the chance to significantly increase sales at the sharp end by investing as little as £1.51 a day in offering homeowners a better buying experience. Gloucester-based Windowlink is the creator of market leading quotation engines and presentation modules, which are available as fully customised or adapted solutions, off the shelf packages, or via subscription, starting at very affordable rates for installers of any size. Focus for windows and doors, and Vector for conservatories and orangeries, have been designed to help installers boost conversion rates, save time, cut costs and eliminate human error while helping them be more professional and effective in pitching to consumers. Windowlink’s sales tools represent an invaluable aid for winning over undecided prospects, while the pricing option, which makes the cost visible for the homeowner at all times throughout the design process, brings a sense of openness and transparency to the pitch. What’s more, the service is extremely affordable, with subscriptions costing from as little as £1.51 a day. The software is installed remotely, and users benefit from regular live updates. www.windowlink.com PRAISE FOR BOOMING BI-FOLD BUILDER »»FOLLOWING ON INVESTING IN A DIGITAL FUTURE »»THE GLAZERITE UK Group Ltd has unveiled a completely new website with two main goals; to empower installers to make the most of their potential, and show their businesses in the very best light, and to draw in more homeowners to generate more sales leads. The new site forms the core of the trade fabricator’s digital marketing plan going forward, by incorporating the latest best practice to make the site accessible for all users and some additional functionality to make sharing and liking the content across social media much easier. Complete now with a user-specific customer portal, where installers can pick up their latest sales leads and monitor their Glazerite account as well as accessing an industry-leading array of bespoke marketing materials and resources plus all the technical spec and certifications they could ever need. Glazerite also offers a completely free bespoke website to all of its installers, which are also undergoing some radical changes and updates. “We’ve invested heavily in our digital marketing tools this year, the launch of our new website demonstrates the focus we are placing on our customers and their individual needs,” said Group Marketing Manager, Michelle Wright. www.glazeritewindows.co.uk 84 » SE P 2016 » CL EARVI E W- UK . C O M from a bumper month for its bifold builder, thriving Liverpool-based fabricator, Warwick North West, has received a deluge of positive feedback from customers using the easy-to-use online application for the first time. Specifically designed to significantly speed up the quoting and purchasing process and maximise convenience for trade clients, the builder offers installers a quick and easy way to input their preferred specification, including size, colour and hardware, before sending it off to Warwick for pricing. Among the customers who’ve recently benefitted from the fabricator’s online bifold builder is Heritage Windows and Doors, Flintshire-based double-glazing experts, and suppliers and installers of replacement PVCu windows and timber-alternative doors, conservatories and roofline products. Peter Doran, Managing Director of Heritage, commented: “It says fantastic things about a fabricator when they invest the time and effort to provide something like Warwick’s bifold builder. For us, it has really streamlined our ordering process. Like all installers, we’re busy – our day-to-day working life isn’t strictly nine to five and when fabricators only let you quote by phone within conventional office hours, that’s a pain. Thanks to innovations like this, we can do it whenever we like, and that’s made our lives much easier.” www.warwicknorthwest.co.uk or call 0151 933 3030