Clearview National September 2016 - Issue 178 - Page 83

INSTALLERSUPPORT How Social Is Your Business? We’ve seen the way businesses promote themselves change drastically over the last 10 years. Businesses no longer rely solely on word of mouth, face-to-face and copious amounts of networking. »»SOME BUSINESSES ONLY use online platforms to attract new business and customers. With the growth of online and digital, new trends are always coming into play and it can be a tough one to keep up with. Lee Nicolaou, Digital Marketing Manager at, discusses how to be more social with your business and to stay in the forever changing loop of trends… FACEBOOK Facebook suits all business sizes. You should have a Facebook for your business no matter what you do. Here you can keep customers up to date with what you are up to, new products and any deals you may have running. The ‘Facebook Buttons’ feature also allows you to put great call to actions on your page such as ‘Call Now’, ‘Book Now’, or even ‘Shop Now’, where you can integrate your online store and products onto your Facebook page. Its great free marketing, especially if you are sharing strong content, you will see an organic growth. If you are really looking to excel growth using Facebook, you will be interested in using its ad features. You can push out adverts and contents to Facebook users in order to increase your page likes for brand awareness. You can tailor your ads to exactly where you want them to be and who you want to see them, by age, location (great if you are a local business), likes and dislikes and gender. So you can really get your page in front of the right audience. Remember to stay engaged with your page users and try to respond to questions quickly. This will help your page gather a better rating and will keep users from leaving. TWITTER Twitter is essentially a big conversation where you and others can discuss topics, articles and latest trends. It’s one of the best places to show the values and the personal side behind your business, what you stand for and what you are about. ‘It’s good to note that they both offer a Pay Per Click service, meaning you only pay for the actual clicks you receive’ Your business can come across more as an individual and engage and empathise with others on topics you believe in and feel passionate towards. Again, using strong content, you will be more likely to receive Retweets and likes, which leads to organic growth and a larger following. Following strong influencers will help you see what’s on trend and what to be discussing. It’s important to keep on top of whatever is also ‘trending’, using the Hashtag you can be a voice in the conversations and a good post can really boost your presence. Twitter also offers a great advert feature, which is similar to Facebook. It’s good to note that they both offer a Pay Per Click service, meaning you only pay for the actual clicks you receive. LINKEDIN This is a more professional platform to connect with users and customers, with a huge profile of professionals, all categorised by job title, work place and the groups they are part of. Joining groups and posting discussion topics is a great way of engaging and drawing in new users. Linkedin has great features for posting articles and creating groups, as well as educational and mutual interest areas. INSTAGRAM & SNAPCHAT These are two slightly different platforms based on images rather than lengthy articles. You can use Instagram to post engaging and interesting photos, displaying your work, office or the more fun side of your business. Instagram is huge and has millions of daily users, if you can figure out what will catch the eye of your target audience, it’s a solid win. Snapchat is slightly different, you post images and videos to your story and your ‘friends’ can view this and also reply to you. This isn’t one for every business but for some it can really work. One way might be to display before and after pictures of projects you’ve worked on. ‘for some it can really work’ HAVE FUN Some of the most successful accounts are from companies who really have a laugh with customers and can laugh at themselves too. It’s not a constant sales pitch online and users will soon leave if you are plugging your product and service 24/7. They want to see a more down to earth side of the people behind the business in order to build up a level of trust and respect. Images always work well too; a post is much more likely to gain attention with a nice image to go along with it, rather than just lengthy text. Remember, there are also many more platforms than mentioned above but I recommend these as a good starting point. C L E A RV I E W-U K . C O M » S EP 2016 » 83