Clearview National September 2016 - Issue 178 - Page 82

INSTALLERSUPPORT MARKETING COMPLETES THE PACKAGE »»MORE AND MORE COMPANIES ARE not only switching to TruFrame for its impressive range of hand finished PVCu window and door frames, but also for the comprehensive support from its dedicated inhouse marketing team, that has now been in place for 18 months. TruFrame Marketing has been set up to simulate a small in-house ‘agency’ led by Marketing Manager, Simon Box, and fully supported by two full-time professional graphic designers/marketers. But crucially and without typical agency fees, TruFrame customers can benefit from a new corporate identity, showroom POS support, bespoke managed direct mail campaigns, email shots, bespoke brochures, installer packs, vehicle livery and general B2C marketing. There have also been a number of companies subscribe to TruFrame’s Double Glazing Network, which has proven to be a successful online lead generation tool, capable and proven in delivering considerable returns for scheme members. Simon Box, marketing manager commented: “We supply our customers handfinished frames with renowned quality and service, plus incorporate our industry leading online Customer Portal, and growing added value benefits. We’re a true support function for our customers and their impressive returns speak for themselves.” See the ‘Complete Package’ video on TruFrame’s YouTube channel or email marketing@truframe.co.uk Tired of a messy van? »»MAKE THE MOST OF YOUR space with premium and innovative racking designed and made in Britain from Bott Smartvan. This van racking has been designed to maximise the space in your van by eliminating the wasted space in the sides of your van and thereby preserving a large central load bay. The company allows tradesmen and small businesses to configure their own racking or choose from a variety of ‘packs’. To design your new van racking on your mobile simply go to the website at www.bottsmartvan. co.uk/van-racking/ and select your van model, then choose from a wide range of racks and accessories and order online. Bott Smartvan van racking requires no drilling and is fast and easy to fit, with most set ups being delivered within 3-5 working days. Unique options are also available such as integrated tie-downs, in-shelf organisation kits and underfloor storage solutions. These solutions help your van work for you, saving time and helping you to focus on ‘getting the job done’. Bott Smartvan van racking products have been crash tested at the Motor Industry Research Association (MIRA) in Warwickshire. The van racking storage system successfully passed the test first time with no modifications. www.bottsmartvan.co.uk/van-racking/ New App to Take Sales to the Next Level »»THE NEW INTERACTIVE app from leading Irish fabricator, Camden, is now available to download from Apple’s App Store. The app, which Andrew McAteer, Group Marketing Manager, advised, “is a great way to promote Camden’s range of bespoke products in an interactive way,” opens up the opportunity for installers to showcase the products they are selling through the power of technology to the end-user. “The recently released app helps to create the perfect scenario for 82 » SE P 2016 » CL EARVI E W- UK . C O M the consumer trying to decide on what type of products or design they want for their property,” comments Andrew. “Once downloaded, the app can be used on an iPad or even run through a showroom touch screen to guide the customer through their exact requirements.” The app offers a host of interactive options including the choice of designing composite entrance doors, vertical sliders and bi-fold door combinations to specific requirements, enabling the client to change the styles, colour or hardware options to suit their needs. Andrew adds: “Consumers are becoming so much more savvy when it comes to technology. Printed marketing material will of course never become obsolete, but they do tend to take a back seat when a more interactive option is available.” Download the new app from the homepage at www.camdengroup.co.uk