Clearview National September 2015 - Issue 166 - Page 82

conservatories Consumers looking for better performance »»FrameXpress CONSUMER BROCHURE KICKS OFF CAMPAIGN Bringing innovation to the conservatory roof glass market, Clayton Glass has just launched a new luxury 22 page consumer brochure to promote their range of SMARTGLASS® products. »»SMARTGLASS® has become a dominant brand in the specialist conservatory glass sector and now the company is investing considerable resources in developing it further, through trade and consumer channels. Both the brochure and SMARTGLASS® Selector are the first tools within the campaign, which will also include a new consumer facing website. The 22 page consumer brochure takes consumers through the different tints available (blue, aqua, bronze and neutral) and through the 3-tier product strategy of roof glass, SMARTGLASS® SMARTGLASS® Plus+ and SMARTGLASS® Ultimate. There is also two pages dedicated to its latest SMARTGLASS®-W product for side frames, along with a comprehensive technical section. Jason McCabe, commercial director of Clayton Glass commented: “These new marketing tools are the start of a campaign that will truly set us apart from our peers. We’re not only going to be helping the trade to sell more SMARTGLASS® in the roofs, but also in the side frames to. “We’re now at a stage where we should be looking at a complete glazing solution for conservatories with considerable added benefits for the consumer and a means to increase margins for installation companies.” Jason explains. For a free copy of the new brochure and SMARTGLASS® Selector tool, e-mail enquiries@ or call the sales office on 01207 288200. 82 » SE P 2015 » CL EARVI E W- UK . C O M recently installed a conservatory at a project in central London worth approximately £10,000. The installation was one of the latest state-of-the-art installations to be commissioned, in what appears to be a growing consumer trend. Incorporating thermally efficient conservatory roof glass and modern bi-fold doors in black PVCu, Ian Davis, Sales Manager at frameXpress believes that the market has taken a bold shift towards aesthetics and performance as the consumer realises the benefits offered by high performance conservatory roof glass. Ian comments: “The innovation in roof glass that has been achieved over the last few years has been impressing homeowners. Additional space, equally gives more benefits by added value both physically and fiscally, end users are quickly grasping that year round use and reduced energy bills are real benefits that are easy to achieve.” Ian considers there is great potential for second generation conservatory investors and as they learn that more innovative design options are available it will enable them to use the space daily if they desire. Insulation and noise reduction also appear to be important criteria for those looking to invest. frameXpress customers are increasingly discussing solar glare, noise reduction and year round use when making specifications. Ian concludes: “This particular market sector is becoming much more buoyant as dynamic designs, thermal efficiency and regular usage are attractive qualities for buyers who have previously been disappointed.” For more information call 01952 581100 or visit www.