Clearview National September 2015 - Issue 166 - Page 62

hardware& security sponsored by Offering the complete solution »»Cambridgeshirebased Phoenix Doors, part of the Masco UK Window Group is one of the largest composite and panel manufacturers in the UK. Operating from its 50,000 sq ft purpose-built premises near Somersham, Phoenix has been at the forefront of designing, engineering and manufacturing quality door solutions since its 1993 inception. Phoenix – The Perfect Partner for Installers With over 22 years experience in delivering truly industry-leading products, Phoenix knows the importance of adapting to change, reacting to consumer trends and helping to ensure that its customers are always able to offer innovative and desirable solutions to meet today’s demands. “We have grown consistently over the years by doing what we do best – offering quality products, backed with unmatched customer service” explains Sales Director, Haydon Statham, “we are proud to offer one of the most comprehensive prod uct portfolios on the market, from our hugely popular composite door collections, to our stunning, and enduring PVCu Panel range.” Judging by record 2014 sales performance, Phoenix is clearly delivering on its promises to customers, and according to Haydon, 2015 looks to be continuing the positive trend. “2015 has certainly been a busy year for us!” exclaims Haydon, “Sustained demand from our customers has seen us introduce ‘Ely’ - a brand new panel style, along with a range of stunning glass designs and a stylish new range of marketing material. Our panel collection remains hugely popular and we will continue to invest and innovate, ensuring that we continue to offer choice and market opportunities for our customers.” Meet ‘Meridian’ The jewel in the crown of Phoenix’s composite door portfolio is ‘Meridian’. Launched just last month, the 70mm double-rebated premium door, featuring triple weatherseals and 50mm tripleglazing has already proved popular with installers and homeowners. Meridian delivers outstanding weather, energy and acoustic performance and the entire range is manufactured to achieve Secured by Design as standard. “We are extremely proud of Meridian, it’s a truly niche product and creates exciting market opportunities for our customers to capitalise on the lucrative high-end composite door market,” says Haydon. Everything we do is designed with the installer in mind Phoenix supplies more than 500 fabricators and installers throughout the UK and parts of Europe. Widely recognised as offering one of the most complete door and decorative glazing solutions on the market, including the innovative ‘door-and-a-half’, double door and stable door styles, Phoenix are committed to servicing the needs of the installer. As a Masco company they have invested heavily in all aspects of the manufacturing process, from new machinery, which has helped support their growth through increased capacity and enhanced processes, to the more recent addition of a dedicated in-house spray painting facility. Discussing the recent investment, Managing Director Neil Peck explains: “Our new inhouse painting service has proved to be a real hit with customers. The market-leading facility has had a positive impact on cost, quality and lead times - all things that our customers truly value. Furthermore, it has given us the ability to introduce new ‘on trend’ colours, such as our heritage collection as well as a full range of bespoke RAL colours.” Customer support to deliver sales success Last year, saw the launch of the popular ‘Design Your Dream Door’ App, an easy to use iPad app that allows homeowners to simply take a photo of their home before superimposing their chosen door style on top of the image. To further enhance its customer support credentials and to add to an already busy year for the business, Phoenix has also recently launched a brand new website and customer on-line ordering portal. 62 » SE P 2015 » CL EARVI E W- UK . C O M