Clearview National September 2015 - Issue 166 - Page 5

INDUSTRYNEWS TEAMWORK AT ITS BEST »»Anyone looking for proof of successful teamwork need look no further than the Cambridgeshire village of Haddenham where trade fabricator Glazerite Windows Ltd, VEKA PLC and G14 ‘Installer of the year’ award winner, The Window Company (Contracts) Ltd, completed a social housing new build contract for The Sanctuary Housing Group with main contractor T J Evers Ltd. VEKA’s commercial team work closely with Sanctuary housing and they agreed on the 80% recycled Infinity bevelled system for this project. VEKA submitted the enquiry to their fabricator/installation partners who not only supply the Infinity range of products but also met the Secured by Design requirements for the future homes project. Glazerite discussed the opportunity with The Window Company (Contracts) who submitted the tender to Evers and subsequently won the contract for all the windows and French doors in 24 new homes in the village’s Northumbria Close. Kevin Howell, Director, T J Evers Ltd said: “The Window Company did a great job. They were efficient and provided a good quality installation without any problems.” Infinity from VEKA contains 80% recycled PVCu with 20% virgin polymer on all outer surfaces for aesthetics and colour stability. www.glazeritewindows.co.uk The Marketing Wave Dedicated to High Security »»Brisant-Secure has a new website dedicated to Ultion, its high quality, high security cylinder door lock, designed to help fabricators and installers sell more doors to homeowners. Brisant CEO, Steve Stewart says: “The website uses strong images, powerful videos and compelling facts. It’s an easy to use site that’s ideal for educating homeowners and generating enquiries for installers. It hasn’t been live for a full week yet and already we’ve had over 150 visitors in one day, which is great for such a new site.” “The website aims to help the industry sell more doors by giving fabricators and installers the opportunity to sell real security,” adds Steve. “People want to protect their home and their family from burglars, and Ultion does just that. Intruders can’t get in through the door because Ultion really does beat the burglars.” »»Purplex Marketing has released the first in a series of videos advising business owners how to achieve sustainable and rapid growth. The debut video, which was filmed by the recently launched Purplex video and photography division, features managing director Andrew Scott discussing how to overcome the Marketing Wave. The Marketing Wave is defined when business owners react to a drop in sales by throwing money at an advertising campaign. When business picks up, the owner then takes their foot off the gas and stops investing in marketing. Business inevitably slows down and owner reacts by running another campaign. When business picks up, the owner takes their foot off the gas again and the Marketing Wave continues. Andrew comments: “Purplex is on a mission to help ambitious companies achieve impressive growth, so we decided to produce a series of short videos outlining some of the strategies I have devised. The Marketing Wave is a common mistake made by so many businesses so it seemed like the ideal place to start.” The Purplex video division was set up earlier in the year and has already produced a number of videos. Watch Andrew’s video at www.purplexmarketing.com Ultion’s website is live at www.ultion-lock.co.uk Fabricators and installers looking to improve security and sell more doors should call Brisant Director, Warren Yates on 01924 455 444 C L E A RV I E W-U K . C O M » S E P 2015 » 5