Clearview National September 2015 - Issue 166 - Page 22

INDUSTRYNEWS BRAND BUILDER APPOiNTED »»Saint-Gobain Glass has given the Planitherm Installer Network its own dedicated Brand Builder, Janet Foster to support its 800-plus members. Janet joins the group with a wealth of relevant experience across the construction sector and from other trade bodies, she Fun had by all Celebrating its 10th year, Glazerite Windows Limited was once again responsible for sponsoring the Midlands PGA proam golf tournament. or »»This year, was the first time that the pro-am was played the day after the professionals tournament, and with it being the 10th anniversary it worked out perfectly for those wanting to enjoy the social aspect of the tournament, celebrating late into the evening. Representing Northant’s County, the team that took the top spot on the day featured former Ryder Cup star Paul Broadhurst, and amateur players David Mitchell, Craig Blackford and Steve Fellows. Golf wasn’t the only thing on offer during the tournament. With evening entertainment from a soul singer and a prize draw that saw £1,000 given out in prize money - friendships were made, relationships were cemented and fun was had by all. The professional tournament was won by James Whatley, the PGA Professional at Morley Hayes, Derbyshire. Glazerite will hold its yearly inaugural Glazerite Golf Day on Friday September 25th 2015 at Wellingborough Golf Club, a private members club situated at Harrowden Hall in the heart of the Northamptonshire countryside. 22 » SE P 2015 » CL EARVI E W- UK . C O M comments: “The Installer Network is an important tool in raising the brand awareness with consumers via the installers and I am looking forward to helping all members grow their business and help create the demand.” The Planitherm Installer Network, now in its fifth year, supports members with a broad range of sales, marketing and training tools, many via its dedicated marketing portal including downloadable adverts, personalised consumer literature and point-of-sale material. Members can access online training in subjects such as product knowledge and effective sales, and can gain certificates and accreditations to add credibility to the consumer. Susan Lambeth, Marketing Manager at Saint-Gobain Glass UK, said: “With Janet as Brand Builder, we can now maximise what we already have as well as working on developing and evolving it into the future to ensure we continue to create value for Saint-Gobain Glass and our loyal customers.