Clearview National September 2015 - Issue 166 - Page 18

INDUSTRYNEWS Getting Bigger National Plastics, one of the UK’s largest independent trade counter networks has just got even bigger, with a new store in Wednesbury. »»The new depot continues an unprecedented period of growth for National Plastics. Managing Director, Geoff Foster says: “Our long-term plan is to grow to a network of over 50 depots by the end of 2017, ensuring there’s no UK area without convenient access to one of our trade counters. With the new Wednesbury base we’ve fortified our position in the West Midlands, further extending National Plastics’ values of superior quality products, great value and exemplary service throughout the area.” National Plastics is renowned for being a one stop shop for the trade. Its range covers everything from drainage to roofing and everything in between. Products are available at all price points, so there is something for every project, no matter what its scale. Geoff comments: “Everyone is very timepressured these days. Stocking as broad a range of products as we can means we reduce that pressure a little. It means customers need to go to fewer places for their supplies, saving them time and making their lives easier.” The National Plastics business model has proved very successful. It has grown substantially in the past few years, even in the face of the recession, adding £10 million to its turnover in the last five years alone. Offering more »»Freefoam,the leading manufacturer of environmentally friendly and innovative roofline and rainwater products, has re-launched MyFreefoam, the dedicated web portal for all Registered Freefoam Stockists, Installers and Homeowners. With a fresh new look, easy to use intuitive navigation, clearly defined areas for each user group and accessibility with a mobile responsive design the site offers a superior streamlined user experience. The site supports a variety of functions, making it easy for customers and users to capitalise on the benefits of the Freefoam Guarantee scheme. Stockists of the Freefoam product range use the site to nominate and encourage customers to become Freefoam Registered Installers enabling them to build a stable customer base and generate new customers. The Lifetime Guarantee gives installers an opportunity to stand out from the crowd and MyFreefoam is the tool installers use to quickly and easily register work for the Guarantee. The site also holds the mechanism to order Freefoam branded promotional literature and marketing materials making it easy and straightforward for installers to sell roofline products and win more business. Freefoam is also committed to homeowners giving them the same product benefits as trade fitters with MyFreefoam allowing all homeowners to register roofline products online for the Lifetime Guarantee. UK Marketing Manager, Louise Sanderson, said: “We are delighted with the new look site, and have 18 » SE P 2015 » CL EARVI E W- UK . C O M already had positive feedback from users. An important development is being able to register work and order materials from a phone or tablet, giving users access where and when is most convenient to them. Redesigning and improving MyFreefoam underlines our commitment to continually improve our support for all users.” To find out more about becoming a Freefoam Registered Stockist or Installer contact