Clearview National October 2018 - Issue 203 - Page 78

INSTALLERSUPPORT New marketing and showroom support programme » » RESIDOR, THE MID-MARKET GRP door from Solidor Group, now benefits from a new and free marketing and showroom support programme, which is designed to help installers generate and close more sales. This mid-market GRP door has seen sales rise significantly over the last 18 months and this new and free marketing and showroom support programme has been developed to further ignite the success in the Residor brand. A detailed comprehensive brochure based on the styling that has made Solidor so successful and a website that also shares a common platform including online Door Designer, have already been a big hit with the trade and consumers alike. Solidor Group head of sales and marketing, Gareth Busson says: “Residor is the ultimate mid-market GRP door with a double thickness skin at 3.6mm, along with an Ultion cylinder as standard, making it arguably the most secure door of its type, yet at a competitive price point. “We now also have the marketing and showroom support credentials to help our customers sell more, as we have done so successfully with Solidor and are looking for further partners to continue this period of strong growth.” Optomised website boosts leads » » SWISH WINDOW SYSTEMS, AN Epwin Window Systems brand, has just upgraded its website to help drive leads for its installers. Two key developments have been made to the homeowner-focused site. Over a thousand landing pages have been developed for all the major towns and cities in the UK to boost search engine optimisation and help drive local traffic to the website. The second development is the inclusion of a ‘find an installer’ facility on the website. The facility means visitors can enter their town or postcode and see details of the Excellence as Standard member installers closest to them. The new developments enhance the visitor experience even further. As well as the new additions, there is plenty of information on all Swish brand products, showcasing their features and benefits plus stunning images to highlight the aesthetics of the market favourite. Visitors can request copies of Swish brochures. They can also read more about the Swish brand, its background and credentials to highlight the reliability and longevity of the brand as well as demonstrate its authority in the market place. NEW HARDWARE WEBSITE LAUNCHED » » WITH OVER 7,000 product lines in its catalogue, Carl F Groupco’s website is an essential sales tool and source of hardware information. Supporting the company’s ethos of placing emphasis on customer requirements, the site has been extensively upgraded – one of the most significant changes is that it is mobile and tablet friendly enhancing the user experience when on site or in transit. Designed to be user friendly, focus has been given to product display with simple navigation from one category to another: other enhancements include new features that make browsing, 78 » OCT 2018 » CL EARVI E W- UK . C O M viewing or downloading information easier. Accessing Technical Support or requesting quotes is also straightforward. The comprehensive range of products featured on the website encompasses door / window hardware, ventilation, consumables and tools. The upgrade of Carl F Groupco’s hardware website is part of a major marketing initiative to continue to evolve the company’s support materials. The Carl F direct website that displays tools and accessories for on-site professionals was refreshed in July this year.