Clearview National October 2018 - Issue 203 | Page 78
INSTALLERSUPPORT
New marketing and showroom
support programme
» » RESIDOR, THE MID-MARKET GRP
door from Solidor Group, now benefits from
a new and free marketing and showroom
support programme, which is designed to help
installers generate and close more sales.
This mid-market GRP door has seen sales
rise significantly over the last 18 months and
this new and free marketing and showroom
support programme has been developed to
further ignite the success in the Residor brand.
A detailed comprehensive brochure based on
the styling that has made Solidor so successful
and a website that also shares a common
platform including online Door Designer,
have already been a big hit with the trade and
consumers alike.
Solidor Group head of sales and marketing,
Gareth Busson says: “Residor is the ultimate
mid-market GRP door with a double thickness
skin at 3.6mm, along with an Ultion cylinder
as standard, making it arguably the most secure
door of its type, yet at a competitive price point.
“We now also have the marketing and
showroom support credentials to help our
customers sell more, as we have done so
successfully with Solidor and are looking for
further partners to continue this period of
strong growth.”
www.residor.co.uk
Optomised website boosts leads
» » SWISH WINDOW SYSTEMS, AN
Epwin Window Systems brand, has just
upgraded its website to help drive leads for
its installers.
Two key developments have been made to
the homeowner-focused site. Over a thousand
landing pages have been developed for all the
major towns and cities in the UK to boost search
engine optimisation and help drive local traffic
to the website. The second development is the
inclusion of a ‘find an installer’ facility on the
website. The facility means visitors can enter their
town or postcode and see details of the Excellence
as Standard member installers closest to them.
The new developments enhance the visitor
experience even further. As well as the new
additions, there is plenty of information on
all Swish brand products, showcasing their
features and benefits plus stunning images
to highlight the aesthetics of the market
favourite. Visitors can request copies of Swish
brochures. They can also read more about the
Swish brand, its background and credentials
to highlight the reliability and longevity of the
brand as well as demonstrate its authority in
the market place.
www.swishwindows.co.uk
NEW HARDWARE WEBSITE LAUNCHED
» » WITH OVER 7,000
product lines in its catalogue,
Carl F Groupco’s website is an
essential sales tool and source
of hardware information.
Supporting the company’s ethos
of placing emphasis on customer
requirements, the site has been
extensively upgraded – one of the
most significant changes is that
it is mobile and tablet friendly
enhancing the user experience
when on site or in transit.
Designed to be user friendly,
focus has been given to product
display with simple navigation
from one category to another:
other enhancements include new
features that make browsing,
78 » OCT 2018 » CL EARVI E W- UK . C O M
viewing or downloading
information easier. Accessing
Technical Support or requesting
quotes is also straightforward.
The comprehensive range
of products featured on the
website encompasses door /
window hardware, ventilation,
consumables and tools.
The upgrade of Carl F Groupco’s
hardware website is part of a major
marketing initiative to continue
to evolve the company’s support
materials. The Carl F direct website
that displays tools and accessories
for on-site professionals was
refreshed in July this year.
www.carlfgroupco.co.uk