Clearview National October 2017 - Issue 191 - Page 62

PROUD SPONSOR OF DOORS & WINDOWS DOORS&WINDOWS Sales up 20% on 2016 » » SOLIDOR, CONSIDERED TO BE THE most secure timber core composite door, reports sales up 20% in the first seven months to July on the same period last year and ahead of forecasts. This strong activity is reflected in its online traffic too, with 65,000 hits on Solidor’s website in July and 220,000-page views. Solidor has experienced fast growth over the last few years. CEO Gareth Mobley credits this to the company’s strong focus on helping customers sell and its continual improvement in product, processes, operations and people. Gareth comments: “We’re really excited about our growth and the ongoing progress of the business. Our website is pivotal in generating leads for our installers so seeing those high traffic figures and page views is extremely reassuring. “If our customers keep growing, we grow. So, it’s important we do all we can to help them sell more. That starts by investing in product development so we continue to give them an edge in the market with a premium, high- quality product.” “But a great product is not enough. We need great service too”, confirms Gareth. “So, over the last two years we have made fundamental changes to systems and procedures.” 10 YEAR WARRANTY FROM ANGLO EUROPEAN » » A NEW 10-YEAR STEEL Reinforcement Warranty for PVCu windows and doors is available from fenestration reinforcement specialist, Anglo European, giving fabricators extra peace of mind when choosing to use Anglo European as their supplier of steel reinforcement. “This gives fabricators a real alternative when choosing what reinforcement to use when manufacturing windows,” says James Lister, Operations Director. “We know that modern windows are high performance products. There’s a trend for bigger window sizes and the increased demand for coloured frames means they must withstand greater expansion and contraction in the sun. More windows now are also specified to stringent PAS 24 testing, Document Q and Secured By Design. “As a specialist, we can create the best reinforcement to take into account the profile system, the hardware and the manufacturing process. Optimising the steel reinforcement reduces fabrication time and money. “Long-term price stability comes from our massive buying power and our huge steel stocks which also mean faster delivery for fabricators – we can turn around cut to size orders in just four days. Every window that’s manufactured using Anglo European steel reinforcement is covered by the new 10-year warranty.” WEBSITE GETS A NEW LOOK » » THE WEBSITE OF HOMEOWNER favourite Swish Windows and Doors has just been given a new look. Gerald Allen, Epwin Window Systems’ Marketing Manager, said: “The new Swish website provides an enhanced visitor experience and reflects our confident, reliable, high performing and ethically sound brand.” There is plenty of information on all Swish brand products, showcasing their features and benefits plus stunning images to highlight the aesthetics of the market favourite. Visitors can request copies of Swish brochures. They can also read more about the Swish brand, its background and 62 » OCT 2017 » CL EARVI E W- UK . C O M credentials to highlight the reliability and longevity of the brand as well as demonstrate its authority in the market place. At the same time, the news section and information on the member programme Excellence as Standard helps to highlight the forward- thinking nature, quality and dynamism of the brand. Gerald comments: “The website, like all our marketing, recognises how important the decision to invest in new doors and windows is for homeowners.” Throughout the site there is a focus on Swish’s British heritage and its key USP of a national brand with local installers.