Clearview National October 2017 - Issue 191 | Page 24

INDUSTRYNEWS
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TECHNAL MX STRUCTURAL GLAZING SUPPLIED FOR SUNDERLAND COLLEGE CONTRACT

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THE DEVELOPMENT OF A BRANDnew college campus in the North-east has seen a leading fabricator for the Technal brand – part of the Sapa Group – design , manufacture and install a major glazing package , which included a double-storey façade featuring the use of the MX SG structural glazing system .
The flagship campus for Sunderland College was completed by BAM Construction in time for the start of the current academic year , with locally based Glasshus Ltd being the specialist fabricator involved . Such has been the success of the
relationship established during the project that Glasshus Ltd has gone on to be awarded three further contracts with BAM .
The new £ 29 million City Campus has been constructed on land opposite Park Lane Interchange and provides space for 2,000 students to undertake a range of courses including engineering , manufacturing and construction .
BAM ’ s Design Manager , Mark Farnell , confirmed the growing interaction with Glasshus and its Technal system solutions . He said : “ This was the first time that Glasshus had worked for us , though since the successful completion of the Sunderland College contract , they have won three more jobs including a student accommodation building in Newcastle and a school in Sheffield .”

GOOD LOOKS AND LOWER EMISSIONS

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BALLYMENA BASED FABRICATOR Apeer has recently upgraded its fleet to include three newly-branded Mercedes Sprinter delivery vans , which have been brought in to replace three of the company ’ s more outdated vehicles .
Their eye-catching branding design , that displays Apeer doors on one side and the company ’ s innovative Lumi windows on the other , was developed in-house by Apeer ’ s marketing team and is a successful continuation of the company ’ s aesthetic updates made to both of its websites and brochures earlier in the year .
“ We have received a really positive response from customers that have seen the new vehicles out on the road ,’ said Linda Tomb , Marketing Manager . “ One of our drivers has even been stopped whilst parked at a local petrol station by someone asking where he could get the windows from .”
Director , Asa McGillian added : “ Not only do the vans look great with the fresh branding , but the van model we chose is also significantly better on both emissions and fuel efficiency which actively contributes to improving our company ’ s carbon footprint .”
Asa concluded : “ The vans will partly be used to deliver smaller Lumi orders , but mostly they will be deployed to fulfil our UK wide deliveries of Apeer composite doors .”
www . apeer . co . uk

Veranda specialists see unbelievable results

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ONE OF THE UK ’ S FASTEST growing manufacturers of outdoor living products has seen a phenomenal surge in leads and sales thanks to a little help from Insight Data .
The Milwood Group , which specialises in aluminium verandas , canopies and carports partnered with Insight Data to develop a highly-targeted marketing strategy which includes email marketing and telesales . Alongside promoting their product range , the firm wanted to showcase their new trade partner scheme .
Insight Data is the UK ’ s leading provider of marketing intelligence and prospect data for fenestration and wider construction industries . Their unrivalled database offers accurate data for over 60,000 potential customers including credit ratings , supply information
and key decision makers . Through their direct marketing division , Insight Data can create and implement targeted strategies including direct mailers , e-shots , flyers and drop cards . The firm has also invested heavily in its telesales division to offer customers like The Milwood Group , an effective way to outsource telemarketing projects . Each member of staff has received thorough industry training and product knowledge to ensure the best results .
Insight Data are the creators of Salestracker , the online prospect database , CRM system and integrated email marketing platform .
www . insightdata . co . uk
24 » OCT 2017 » CLEARVIEW-UK . COM