Clearview National October 2017 - Issue 191 | Page 102
INSTALLERSUPPORT
A TOUCHING EXPERIENCE FOR INSTALLERS
» » VIRTUOSO IS SET TO
deliver a ‘touching’ experience for
its growing installer network as
it announces a series of exclusive
customer experience days. Guests
will get the chance to see the
range of composite and PVCu
panels and feel the sensational
new Virtu-AL composite door.
Dozens of installers have
already signed up to attend a
customer day, which will be
held at Virtuoso’s 80,000-square
foot site at Birtley in County
Durham. This will be the first
‘dozens of installers
have already signed up’
time that Virtuoso – one of the
UK’s leading manufacturers
of composite doors and PVCu
panels – has hosted a series of
installer-driven events since
becoming part of Customade
Group.
Guests to the Birtley site will
be treated to the full Virtuoso
experience during their visit.
The Virtuoso team will show
guests an enviable collection of
contemporary door designs and
a wealth of ancillaries, which are
totally exclusive to Virtuoso and
have been hand-picked to bring
an ultra-modern twist to the
doors. Visitors will be impressed
with the choice of bespoke
colours and superior hardware on
offer from ERA Fab&Fix too.
To find out when the next
Virtuoso customer experience
day is taking place, please contact
[email protected]
How can installers better use
finance to increase sales?
» » THE MANAGING DIRECTOR OF A
UK finance provider for the home
improvement industry says that many glass
and glazing installers are still not fully taking
advantage their service and using it to boost
sales.
Austin Barcley, Managing Director of
Improveasy, says there is an upward trend of
consumers using finance options to upgrade
their homes and by offering customers finance,
installers can win more business in this
market.
He comments: “Consumers are looking to
transform their homes, whether it’s installing
double glazing, refurbishing kitchens and
bathrooms or converting a loft and they are
looking to spread the cost of funding this.”
Improveasy provides installers with finance
solutions that they can offer to homeowners.
Installers don’t need experience or a
consumer credit license; companies that
become Introducers (IARs) or full Appointed
Representatives (ARs) will appear on the
Financial Conduct Authority (FCA) register
and can then begin offering finance options
under either the Improveasy brand or their
own company brand.
Companies that partner with Improveasy
also receive sales training and training on how
best to use finance to win new business.
www.improveasy.com
MOVERS&SHAKERS
Change at the helm
» » LIVERPOOL BASED VALUE ADDED
building products manufacturer, ODL Europe
have announced a new Managing Director for
the business following the recent departure
of Mark Towers who has left the business to
pursue other business interests.
The new Managing Director, Nathan
Barr will be known to many fabricators and
installers in the industry, as he was formerly
Head of Sales at Veka in Burnley in Lancashire
for a number of years, being responsible for
a team of eight BDMs and a team of service
engineers.
102 » OCT 2017 » CL EARVI E W- UK . C O M
Prior to that Nathan was
Northern Sales Manager at
Veka, developing many sales
relationships across the UK and
Ireland so he brings a wealth of
hands-on experience to his new
role at ODL.
With Nathan’s background being in sales
and marketing, he is keen to press forward
with business development strategies and
creating more brand awareness in the sector
for ODL, which he sees as having strong
USP’s and a market-leading position among
many of its ranges including the flagship
TriSYS cassette brand, Blink enclosed blinds
and its PAS24:2016 doors range.
ODL Europe can be contacted
on 0151 933 0299.