INSTALLERSUPPORT A TOUCHING EXPERIENCE FOR INSTALLERS » » VIRTUOSO IS SET TO deliver a ‘touching’ experience for its growing installer network as it announces a series of exclusive customer experience days. Guests will get the chance to see the range of composite and PVCu panels and feel the sensational new Virtu-AL composite door. Dozens of installers have already signed up to attend a customer day, which will be held at Virtuoso’s 80,000-square foot site at Birtley in County Durham. This will be the first ‘dozens of installers have already signed up’ time that Virtuoso – one of the UK’s leading manufacturers of composite doors and PVCu panels – has hosted a series of installer-driven events since becoming part of Customade Group. Guests to the Birtley site will be treated to the full Virtuoso experience during their visit. The Virtuoso team will show guests an enviable collection of contemporary door designs and a wealth of ancillaries, which are totally exclusive to Virtuoso and have been hand-picked to bring an ultra-modern twist to the doors. Visitors will be impressed with the choice of bespoke colours and superior hardware on offer from ERA Fab&Fix too. To find out when the next Virtuoso customer experience day is taking place, please contact email@example.com How can installers better use finance to increase sales? » » THE MANAGING DIRECTOR OF A UK finance provider for the home improvement industry says that many glass and glazing installers are still not fully taking advantage their service and using it to boost sales. Austin Barcley, Managing Director of Improveasy, says there is an upward trend of consumers using finance options to upgrade their homes and by offering customers finance, installers can win more business in this market. He comments: “Consumers are looking to transform their homes, whether it’s installing double glazing, refurbishing kitchens and bathrooms or converting a loft and they are looking to spread the cost of funding this.” Improveasy provides installers with finance solutions that they can offer to homeowners. Installers don’t need experience or a consumer credit license; companies that become Introducers (IARs) or full Appointed Representatives (ARs) will appear on the Financial Conduct Authority (FCA) register and can then begin offering finance options under either the Improveasy brand or their own company brand. Companies that partner with Improveasy also receive sales training and training on how best to use finance to win new business. www.improveasy.com MOVERS&SHAKERS Change at the helm » » LIVERPOOL BASED VALUE ADDED building products manufacturer, ODL Europe have announced a new Managing Director for the business following the recent departure of Mark Towers who has left the business to pursue other business interests. The new Managing Director, Nathan Barr will be known to many fabricators and installers in the industry, as he was formerly Head of Sales at Veka in Burnley in Lancashire for a number of years, being responsible for a team of eight BDMs and a team of service engineers. 102 » OCT 2017 » CL EARVI E W- UK . C O M Prior to that Nathan was Northern Sales Manager at Veka, developing many sales relationships across the UK and Ireland so he brings a wealth of hands-on experience to his new role at ODL. With Nathan’s background being in sales and marketing, he is keen to press forward with business development strategies and creating more brand awareness in the sector for ODL, which he sees as having strong USP’s and a market-leading position among many of its ranges including the flagship TriSYS cassette brand, Blink enclosed blinds and its PAS24:2016 doors range. ODL Europe can be contacted on 0151 933 0299.