Clearview National October 2015 - Issue 167 | Page 99

CONSERVATORYEXTRA

A ‘High Street’ Approach
»»In a series of
exclusive previews, Ultraframe
has revealed its latest campaign
to support the continued growth
of its network partners with the
launch of The Range and the
ExtensionPlus Collection, backed
by striking, high street-style,
marketing tools.
Ultraframe marketing director
Steve McIntyre explains the
background to this consumerfriendly approach: “Since we
launched Loggia back in 2012
we made a firm commitment
to our network partners that
we would bring to market the
most thermally advanced roof
systems, developed in-line with
detailed consumer insight. We’ve
delivered on that promise with
the development of LivinROOF,

RealROOF and our most recent
addition UltraSky – it’s now time
to give our network partners
powerful marketing tools to
support the sales process.”
In response, Ultraframe has
launched three core ranges,
reflecting the broad needs of
today’s consumers – from costconscious home owners looking
for a simple conservatory, right

through to
consumers
looking for a fully-loaded
Building Regulations compliant
extension.
The range is divided into
three categories; Conservatory,
Orangery and the ExtensionPlus
Collection. The Conservatory
Collection comprises of two
core designs including the
Alston and the Houghton. The
Orangery Collection comprises

of the Portland, Hadleigh
and Winchester and the
ExtensionPlus Collection includes
the Mottramplus - a glass roofed
extension, Harlingtonplus
- a solid/glazed LivinROOF
extension and Tattonplus - a
real tiled roof extension all
preapproved to comply with
building regulations.
Visit www.ultraframeconservatories.co.uk

Robust and Unique
»»The market for
solid, insulated roofs is growing,
yet there is a gulf in performance
between all the major systems
explains Prefix Systems.
The Garden Room roof is
structurally robust thanks to the
use of the structural grade of 6082
aluminium alloy. Furthermore,
fixed joints are part of this unique
design and are necessary in such
structures at the eaves and ridge
to accommodate the additional
weight loading.

Beyond material specifications
and fixing detail, configurability is
as equally important, particularly
given the prominence of the
replacement conservatory
market.
A conservatory by design
is different to that of a typical
extension and therefore insulated,
solid roofs need to be equally
adaptive. For this reason, the
Garden Room roof has been
designed to cater for valleys, large
span box gutters and pitches from

five to forty degrees. Even drop
valleys, different height ridges and
spans up to six metres can be
incorporated.
Chris Baron, co-director at
Prefix Systems commented: “Our
customers are telling us that most
solid, insulated roofs have a limited
market by design and indeed many
aren’t prefabricated to the required
standard. It’s for this very reason
we’ve spent considerable resources
in developing a structurally sound
and configurable.

“Installation companies
looking for the most robust and
fitter friendly s