Clearview National October 2014 - Issue 155 | Page 34

Doors&windows

Order Truedor on-line
and get great offers!

‘Inspire’ website
wins more sales
for installers
»»West Yorkshirebased fabricator Dempsey
Dyer has taken its installer
support strategy up another
notch and rolled out a new
fully responsive, consumerfacing website called www.
dempseydyerinspire.co.uk.
The purpose of the website is
to generate consumer leads for
trade customers. The website
is based around ‘Inspire’, the
consumer facing brand from
Dempsey Dyer. With a fresh,
clean look, the Inspire website
is not only user friendly
and beautifully designed,
but focuses heavily on lead
generation.
A novelty that is already
proving popular with
homeowners is the new Colour
Matcher. This interactive
feature allows visitors to choose
the brick colour of their house
and match it against different
windows, giving them a sneak
peek into how their property
will look like.

The website has been
developed using the latest web
technologies in mind and is
tailored to suit the modern
consumer. With 53% of google
searches now performed on a
mobile phone or a tablet, having
a fully responsive website makes
more sense.
Peter Dyer said: “If our trade
customers grow, Dempsey
Dyer grows, which is why
we are keen to provide them
with all the tools they need to
succeed. We will be updating
the website on a regular basis
and investing to ensure a high
number of visitors are landing
on the site and that we convert
the enquiries into sales leads for
our customers. It is early days
for www.dempseydyerinspire.
co.uk but we are already starting
to generate good results and this
bodes well for the future.”
For more information call
01977 649641 or visit www.
dempseydyer.co.uk

34 » OCT 2014 » CL EARVI E W- UK . C O M

»»Truedor from IG
Doors is now available to order
on-line, and Richard Kirman Sales
and Marketing Manager for the
company’s trade division tells us
about the great offers available to
customers.
“Ordering on-line is a must
for composite door suppliers in
today’s modern market; it is the
way the industry operates and
is very much on the wish list of
all the people we have spoken
to since we launched Truedor.
With our on-line ordering system
now live it gives our customers
the flexibility to operate their
businesses at times which suit
them; they are not dependent
on our sales office to place their
orders, they can do that at any
time”.
“We know that making the
on-line ordering system live is
going to be a great boost for our
customers, and for ourselves;
when we set out to launch
Truedor we were very clear on a
number of things – we would have
an outstanding product range, and
we would make customer service
the kingpin of our offering. Having
the on line ordering system is
very much a part of the customer
service offering”.

Sharing the benefits
of ordering on-line
“A part of this loyalty will
c