Clearview National October 2014 - Issue 155 | Page 20
INDUSTRYNEWS
Database helps users build better relations
»»Insight Data has
announced updates to
its Salestracker sales and
marketing platform which are
designed to help companies
get more ‘sales organised’.
“Salestracker is the leading
prospect database in the
industry, but this is only the
tip of the iceberg,” explains
Insight Data’s sales manager
Zach Ward; “The system is
designed to actively help users
integrate sales and marketing
activity, build better customer
relations and gain a ‘360’ view of
their business”.
Sometimes a customer database
or traditional CRM system just
isn’t right. A CRM system can
help you keep track of customers
and monitor sales activity, but in
today’s fast-paced business world
where you need to chase new
customers AND keep financial
tabs on prospects and customers,
Salestracker is the ideal solution.
Unlike traditional CRM
systems, Salestracker incorporates
a full prospect database built-in,
helping you target new customers
including fabricators, installers,
architects, small builders and
larger construction firms and
house-builders.
The recent updates announced
by Insight Data are designed
to improve sales and marketing
productivity. This includes
full lead management, where
Salestracker enables users to ‘rank’
leads from ‘warm’ to ‘red hot’ and
prioritise sales activity.
To find out more about the
new Salestracker developments,
contact Insight on
01934 808293 or email
[email protected]
Shrinking down for charity
»»Keith Hartshorn, Sales
Representative at Exeter & Mackenzie Glass
Centres has made an incredible contribution
to Exeter Hospice through fund raising. In
12 weeks, Keith undertook a sponsored slim
with his daughter Sonya and lost a brilliant 30
pounds. Alongside this tremendous success,
Keith so far, has raised a remarkable £4,500 for
the Hospice.
Keith’s charitable achievements have been
inspired by his late wife, Ann, who passed away
at Christmas last year. During her time spent at
Exeter Hospice, the relationships she built gave
Ann the security and safety she needed. The
idea of the sponsored slim came from Keith’s
daughter Sonya, Keith commented, ‘Ann was
always nagging me to lose weight and 12 weeks
down the road I have lost 30 pounds!’
Cornwall Glass Group have been very
proud to support Ke ][