Clearview National October 2014 - Issue 155 | Page 20

INDUSTRYNEWS Database helps users build better relations »»Insight Data has announced updates to its Salestracker sales and marketing platform which are designed to help companies get more ‘sales organised’. “Salestracker is the leading prospect database in the industry, but this is only the tip of the iceberg,” explains Insight Data’s sales manager Zach Ward; “The system is designed to actively help users integrate sales and marketing activity, build better customer relations and gain a ‘360’ view of their business”. Sometimes a customer database or traditional CRM system just isn’t right. A CRM system can help you keep track of customers and monitor sales activity, but in today’s fast-paced business world where you need to chase new customers AND keep financial tabs on prospects and customers, Salestracker is the ideal solution. Unlike traditional CRM systems, Salestracker incorporates a full prospect database built-in, helping you target new customers including fabricators, installers, architects, small builders and larger construction firms and house-builders. The recent updates announced by Insight Data are designed to improve sales and marketing productivity. This includes full lead management, where Salestracker enables users to ‘rank’ leads from ‘warm’ to ‘red hot’ and prioritise sales activity. To find out more about the new Salestracker developments, contact Insight on 01934 808293 or email [email protected] Shrinking down for charity »»Keith Hartshorn, Sales Representative at Exeter & Mackenzie Glass Centres has made an incredible contribution to Exeter Hospice through fund raising. In 12 weeks, Keith undertook a sponsored slim with his daughter Sonya and lost a brilliant 30 pounds. Alongside this tremendous success, Keith so far, has raised a remarkable £4,500 for the Hospice. Keith’s charitable achievements have been inspired by his late wife, Ann, who passed away at Christmas last year. During her time spent at Exeter Hospice, the relationships she built gave Ann the security and safety she needed. The idea of the sponsored slim came from Keith’s daughter Sonya, Keith commented, ‘Ann was always nagging me to lose weight and 12 weeks down the road I have lost 30 pounds!’ Cornwall Glass Group have been very proud to support Ke ][