Clearview National November 2018 - Issue 204 | Page 35
PROUD SPONSOR OF DOORS & WINDOWS
DOORS&WINDOWS
NEW ACQUISITION SHOWS CONTINUED GROWTH
» » ROCAL HAS RECENTLY
undertaken the acquisition of East Midland
Panels, breaking into the GRP composite door
market with the fresh new brand ‘MyDoor’.
With its customers’ interests at the heart
of this new move, Rocal has listened
to the needs of their Installer Network
to introduce a GRP Composite Door
product to the range.
The MyDoor brand stands as the
latest addition to the Rocal group,
which also includes Endurance Doors,
Impressions uPVC Panels and Rocal
Extrusions. This group has seen notable
growth in sales over the past 12 months,
with the new investment in GRP composite
doors opening a new avenue to help promote
this growth further.
Being supported by a new brochure, Online
Door Designer, and website, the MyDoor
brand has been developed to appeal to the
homeowner. All of these marketing features
were designed and created in accordance with
the latest industry trends and geared towards
lead generation. Installers who wish to join
the MyDoor Preferred Installer Network
will receive Homeowner Leads, generated as
a result of an aggressive marketing strategy
designed to promote the MyDoor brand to
the consumer market.
Both strong and stylish, the MyDoor design
incorporates the Doorco slab that features a
4mm thick GRP skin and a Laminated Veneer
Lumber subframe. Each MyDoor will also
come with the High Security 3 Star Federal
Locking Cylinder as standard, delivering a
specification that is sure to cater to the needs
of Installers and Homeonwers alike. Over
40 colour options, 57 beautiful designs and
an extensive glazing and hardware range
allow MyDoor Installers to cater for a wide
range of homeowner tastes. A Rehau frame
that is available in a range of colours and
with chamfered or ovalo edges mean that
each MyDoor can be made completely
bespoke.
Stephen Nadin, Managing Director at
Rocal, commented on this latest venture:
“The acquisition of East Midland Panels
has allowed us to diversify our range of
products and deliver a GRP Composite
Door design that our customers have been
crying out for. We’re passionate about
products, so we spent a long time developing
the MyDoor specification to ensure it offers
something we consider superior to alternatives
already available on the market.”
If you want to see price lists or find out
more about the MyDoor Product, get in
touch through [email protected]
25 YEARS OF EXPERIENCE
AND INNOVATION
Start Selling Endurance.
Solid & Secure Composite Doors.
Endurance Homeowner Leads sent directly to you
Innovative, easy to use online ordering system
Short lead times from just 5 working days
Nationwide delivery from our own fleet of vehicles
Promotional materials & samples to boost your sales
Digital Marketing support to grow your business
Great quality products that are easy to fit
Aftersales Service Engineers based across the country
Photo Credit: Savills Glass
For more information call us on 01652 659259
or visit us at endurancedoors.co.uk
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