Clearview National November 2018 - Issue 204 | Page 25

G18AWARDS
Fab four
G18 Awards
OUTSIDE
LIVING
SPECIALISTS ‘IN
IT TO WIN IT’
» » CONTINUING ITS MOST SUCCESSFUL
year in business, outdoor living specialists the
Milwood Group can now add G18 finalists to
the list of achievements, with its new Training
Academy being nominated for ‘Training &
Development Initiative of the Year’.
Launched in April, the Milwood Group
Training Academy provides newly-appointed
trade partners and their installation teams
with in-depth product and installation
training direct from the manufacturer.
Based in Leicestershire at Milwood’s
central distribution centre, the academy
is a completely free service which covers
Milwood’s extensive range of kit-based
aluminium shelter solutions including
verandas, canopies, carports and pergolas.
Mark Wood, MD says: “The Training
Academy is the result of much hard-work and
Customade Group has
been shortlisted for an
incredible four awards
at the forthcoming
G18 awards.
» » VIRTUOSO DOORS AND REAL
over £40,000 of investment to make sure our
customers are fully prepared to take advantage
of the outdoor living market.
“The feedback we’ve received has been
overwhelmingly positive and the results speak
from themselves with 50 graduates in just the
first three months of opening. A G Award
nomination is really the icing on the cake, and
win or lose, we are incredibly proud to see our
academy and our commitment to our trade
partners recognised by our industry peers.”
www.milwoodgroup.com
All systems go for G18
» » WINDOW SYSTEMS SUPPLIER VEKA
Group is proud to have been shortlisted in
not one, but two categories at this year’s
G Awards; for ‘Promotional Campaign of
the Year’ and ‘Training and Development
Initiative of the Year’.
Independent Network was the focus of
this year’s Promotional Campaign entry,
thanks to a nationwide programme that raised
brand awareness and highlighted named
installers in each region, making them the
‘heroes’ of the campaign. The multi-faceted
marketing approach included print ads
across the country, editorial in key media,
installer-specific news stories and a targeted
PPC campaign, to name just a few of the
elements.
The ‘Training and Development’ entry
highlighted, among other things, VEKA
Group’s commitment to the Apprenticeship
scheme which has seen its highest ever
intake this year. VEKA’s Marketing Director
Dawn Stockell explains: “We know that by
investing in VEKA Group’s people - our
most valuable asset - we’re investing in future
success. This year we’ve launched ‘Leading
the VEKA Way’, implemented the BIT NVQ
Diploma, increased apprenticeship take-on,
implemented an induction and leadership
programme and increased our employee
engagement to 71% (against an industry
average of 56%).”
www.vekauk.com
Aluminium are up for ‘Promotional
Campaign of the Year’, whilst Fineline
Aluminium has been shortlisted for
‘Commercial Project of the Year’ and
Stevenswood Trade Centre is a finalist in
‘Trade Counter of the Year’.
David Leng, group chief executive at
Customade Group, says: “Last year, we were
proud to be nominated for two awards, so
we couldn’t be happier to be shortlisted
for four this time. REAL Aluminium won
‘Promotional Campaign of the Year’ at
the G17 awards and now, with REAL and
Virtuoso both up for the same award this
year, we are really hoping to hold on to that
trophy. This year has been remarkable for
Fineline Aluminium and Stevenswood Trade
Centre too and we’re over the moon for
them to be named as finalists.”
Customade Group operates nationwide
and employs 1100 people across the UK.
The group includes Polyframe (PVC-u),
REAL Aluminium (aluminium), Atlas
Glazed Roof Solutions (glazed roofs),
Virtuoso Doors (composite and PVCu
door panels), Hourglass Seal (sealed glass
units), Stevenswood Trade Centre (trade
counters) and Fineline Aluminium (specialist
glazing).
www.customade.co.uk
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