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THE NEXT GENERATION OF COMPOSITE DOORS
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COMPOSITE DOORS ARE THE nation ’ s favourite entrance doors . But we all know how discerning today ’ s consumers can be . In nxt-gen , the new range from Distinction Doors , you have a door that takes everything to the next level . Chantel Roach , Distinction ’ s Sales and Marketing Director , tells us how it ’ s changing the face of the industry .
Composite doors are homeowners ’ overwhelming favourite choice of entrance door . But homeowners are also increasingly discerning – they want more from their products and they want to know they ’ re making the best possible investment in their home . So when we started to develop nxt-gen , our aims were simple : take everything that ’ s good about our market-leading composite door and bring it to the next level so we can stay ahead of expectations . We looked at how we could enhance the door for homeowners and what would improve fabricators ’ and installers ’ experiences of working with composites . We believe the results set a new benchmark for the industry – and since the nxt-gen launch earlier this year , sales figures back us up .
The aesthetics of nxt-gen have been attracting attention for good reason . The nxt-gen glazing system is unique and sits flush within the frame and has an internal glass retention bead to create a sleek and impressive finish , making it unique amongst composite doors . The appearance is enhanced with our oak tree woodgrain skin which remains as authentic and beautiful as ever .
There are six designs ( Esteem , Eclat , Eclat Arch , Elegance , Classical and Classical Half Glazed ). Triple-glazed , laminated as standard glass is available from the Distinction Glass range , which means nxt-gen doors can sit alongside our Signature range with no additional glazing stockholding . There are seven pre-pigmented standard colours , including Anthracite Grey and Chartwell , two colours that have surged in popularity in recent years , and we also offer a wealth of bespoke colours from state-of-the art paint plant .
Nxt-gen also delivers when it comes to the practical things that homeowners care about . When part of an approved doorset , the door leaf and glazing system have a proven ability to achieve Document Q compliance and PAS24:2016 . Like our Signature composite door , nxt-gen delivers sector-leading thermal efficiency – it is more than 17 % more efficient than either a 48mm solid core timber door or a 44mm traditional timber panelled door . Its weighted noise reduction of 31 decibels means it has the ability to keep outside noise to a minimum . It is more than capable of withstanding everyday knocks and scratches thanks to its high impact GRP skin , while water resistant polymer composite rails keep weather at bay and help keep the door looking good for longer . The strength and quality of the door are both reflected in the 10-year surface warranty and the 25 year structural warranty .
For fabricators and installers our focus was on improving efficiency and reducing cost . Nxt-gen doors come in three trimmable sizes , all of which are pre-apertured . This simple change reduces waste , increases tooling yield and contributes to a reduced machining time of
an average of two minutes per door . All doors are supplied pre-fitted with internal beading to reduce stock holding levels . Glazing is quicker , there are fewer glazing consumables needed and deglazing is easier to carry out if required because the internal beading does not use a sealant . Also , because the glazing bead does not project beyond the skin , it ’ s less susceptible to costly damage .
When it comes to marketing nxt-gen , we ’ ve got you covered . There ’ s a 64-page retail brochure that features all nxt-gen and Signature doors as well as the Distinction Glass range . It has evocative lifestyle imagery and enticing text plus RAL / BS colour chips to help to upsell colour . We also have our Design Boutique , which is on hand to help you produce bespoke marketing materials such as flyers , leaflets and brochures when you need them .
We designed nxt-gen to take the industry forward and it ’ s doing exactly that . If you ’ d like to be part of the future of the industry , there ’ s no better way to do it than by partnering with the tried , tested and trusted number one composite door supplier . Get in touch to today to find out more about what nxt-gen could do for your composite door sales .
38 » NOV 2017 » CLEARVIEW-UK . COM