Clearview National November 2016 - Issue 180 | Page 68

ALUMINIUM Joining Forces Record-breaking year »»CDW SYSTEMS IS celebrating another record trading year, with the company posting an increase in sales of 15% between August 2015 and August 2016. Jerry Webb, MD at CDW, says the increase in sales is down to its existing customer base boosting its order books. He comments: “Our customers are winning more business in the commercial and domestic markets, particularly high-end projects such as installations in restaurants and blocks of flats. “These types of projects specify high-end aluminium products, resulting in increased sales of our sliding doors, bi-folds and VS windows. In tandem with this increased demand, we have extended our factory operating hours from 6am to 3am, and will soon also be launching a new range of products for 2016.” Later this year the company will start manufacturing Reynaers lift and slide doors, sliding doors and sliding folding doors. These are all premium products that will help installers take full advantage of the profitable opportunities aluminium offers. CDW Systems has been operating for 22 years as an aluminium specialist, manufacturing and supplying a wide range of windows, doors, shop and curtain walling, using some of the leading aluminium profile systems on the market. »»KESTREL ALUMINIUM Systems has joined forces with Insight Data to target aluminium fabricators and form effective and efficient marketing strategies. Kestrel Aluminium Systems is a nationwide fenestration systems house, based in Birmingham, that designs and develops commercial and domestic architectural aluminium products to meet the needs of the ever changing modern customer. Subsequently, it has chosen to implement Salestracker into its business to provide market intelligence on aluminium fabricators as part of a marketing strategy. The cloud-based Salestracker platform has detailed information on over 15,000 fabricators and installers, as well as 45,000 other contacts in the building and construction industry. Nicola Baylis, marketing manager commented: “Salestracker is the most advanced database system I have seen. The incorporation of realtime data technology and the ability to build lists and segregate data to create highly targeted marketing lists is a breath of fresh air.” Helen Costeloe-Hughes, commercial director at Insight Data commented: “Salestracker helps companies increase lead generation and customer acquisition while dramatically reducing marketing costs. It is enabling users to analyse, profile, segment and form strategies to target their customers/prospects precisely and effectively, saving time and money.” [email protected] LEAD TIMES ON COLOURED PROFILE WITHIN A WEEK »»FABRICATORS OF COMMERCIAL doors and windows can get aluminium profiles from Jack Aluminium Systems coated in any RAL colour within seven days. Sales and marketing director at Jack Aluminium Jeff Pearson said: “We know that commercial projects always run on tight deadlines. Installers don’t want to order glazing products until they have built the aperture and once the aperture is there, they need it securing as soon as possible. “That’s why we’ve made significant investment in our product and factory premises in order to hold a large inventory. 68 » N OV 2016 » CL EARVI E W- UK . C O M This enables us to create a seamless supply chain and offer a quick turnaround within seven days to help our customers meet the high demand for bespoke commercial aluminium door sets and curtain walling from installers.” Jack Aluminium products are ideal for educational, retail and public sector projects. The TD68 series of the Jack Door, Mag Lock Door and Anti-Panic Door offers a completely secure and energy efficient solution for hightraffic areas in commercial projects. The latest addition to Jack Aluminium Systems’ range is the Iseo Multiblindo security lock, to help specifiers add even more value to commercial projects.