Clearview National November 2016 - Issue 180 | Page 59

GLASS&SEALEDUNITS

SECONDARY GLAZING MAKES A COMEBACK
»»SECONDARY GLAZING IS A
product many may have forgotten. Popular
in the 1970s, it was overtaken by the
double glazing boom of the 80s and almost
disappeared. But recently increased sensitivity
to conservation issues means it’s making a
quiet comeback.
Fabricator, Incarnation Window Systems,
noticed this trend. A spinoff from respected
sash manufacturer, Roseview Windows,
Incarnation watched the market grow with
interest. And then it made its move.
“At Roseview we saw a lot of heritage and
conservation jobs,” comments Incarnation
Director, Paul Bygrave. “We noticed more
and more projects where replacement
windows were not permitted - in listed
buildings for instance. The problem for those
building owners is that they want the benefits
of double glazing, but without changing the
windows. That’s where secondary glazing
comes in.”
Incarnation’s response was to launch two
secondary glazing solutions: their Optimum
and Classic Collections.

window systems

simple to survey
simple to order

“The Classic Collection
is straightforward slimline
secondary glazing,” Paul
continues. “It’s perfect for smaller
projects like individual homes.”
In contrast, the recently launched Optimum
Collection is completely new. “Optimum
is different, and we’re really proud of it. We
designed it from scratch to offer a strong,
versatile solution for a wider range of projects.
Among other things, that also allowed us
to design it to handle slimline IGUs. That’s
important because it means that original
windows can now be triple glazed. We think it’s
the first new secondary system to hit the market
for 30 years.”

But Incarnation is keen to point out
that it’s not just product development
that sets them apart.
“Secondary glazing had a reputation for
being hassle,” comments Paul, “but it doesn’t need
to be like that. It’s a simple product; simple to sell,
simple to quote and order, and simple to install.”
Incarnation backs this up with everything
an installer needs to sell and install their
products, from technical information to
marketing materials.
“We’re here to make secondary glazing
fast, simple and efficient - and profitable,”
concludes Paul. “The way it should be.”
www.incarnationwindows.co.uk

secondary
glazing

simple to install
simple to sell
Secondary glazing is one of the fastest
growing sectors in the industry, and offers
simple sales with great profits. Should you
be offering it to your customers?

made simple.

The decision is simple.

phone: [phone]
twitter: @IncarnWinSys
www.incarnationwindows.co.uk

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