CONSERVATORIES
Showroom selling power
A record number of Atlas Skyroom demonstration models have been springing up all over the UK as more installers have been catching on to their selling potential .
»»
ATLAS GLAZED ROOF SOLUTIONS reported its busiest quarter for the Skyroom after a sell-out FIT show and is well on course to installing five showrooms a week for installers who are eager to show off the signature characteristics of the Skyroom to homeowners .
Gareth Thomas , sales and marketing director at Atlas Glazed Roof Solutions , explains : “ We ’ re approaching the end of our second year since launching the Skyroom and our installers are winning some great business because we ’ ve been supporting them with exclusive territory , specialist marketing support and impressive showroom demonstration models . Every single installer that has invested in a Skyroom demonstration model this year has generated business as a result , which is hugely encouraging for them . We ’ re close to installing a Skyroom demonstration model each working day , which is testimony to how effective they are in helping to secure sales for our retailers .
“ When a customer walks in to a showroom with a Skyroom , they immediately appreciate that it is the most realistic mock orangery out there . They can see that its dummy ringbeam creates the internal appearance of a real orangery . Its sleek , modern appearance with more glass and less frame is clearly apparent and homeowners can instantly visualise how a Skyroom could look on their home . There is no better way for retailers to demonstrate that there is nothing else quite like a Skyroom and to steal a march on their competitors .”
Atlas Glazed Roof Solutions is part of the £ 35 million turnover Customade Group . The group , which employs 350 people , also includes PVCu and aluminium window and door fabricator Customade and Fineline Aluminium , which supplies designer architectural aluminium products with very slim sight lines , and Hourglass Seal , which manufactures glass and sealed units .
To find out more about having a Skyroom demonstration model , please contact the Atlas marketing team on 01453 826884 or visit www . atlasroofsolutions . co . uk .
54 » NOV 2016 » CLEARVIEW-UK . COM