Clearview National November 2015 - Issue 168 - Page 87

conservatories Great Products Great Location Great Future… “My job is to make sure we give our customers the best service they’ve ever had” Mark Davies Abcell manufacture conservatory roofs and represent three of the best known brands in the UK; Global by Synseal, The Guardian Warm Roof and Saint Gobain Glass. »»It has an extensive production facility situated five minutes from the Villa Park football ground, close to junction six on the M6. The reason I mention this is because their location is actually a very important part of this story and the fact is, having such a central, well connected address means that they are perfectly set-up to deliver to anywhere in the country with the minimum of fuss and in double-quick time. Add on to that, a large, well motivated workforce, a superb manufacturing infrastructure and a stock room that is full to the brim and you can start to see why Abcell’s future is looking so bright. The final piece of the jigsaw was added earlier in the year when they appointed not one, but two senior trade sales execs, Steve Deeming and Mark Davies, two men with one very similar outlook: they both love to talk; especially about their products and services. Since the two guys joined Abcell, the amount of new business has quite literally gone through the roof but apparently, it’s not because they are a pair of super salesmen, no, it’s down to some very simple and basic business rules; it’s all about customer service and delivering on your promises. Steve said: “I believe most of the success has been down to the ability of our factory to deliver high quality products, along with the back-up and support that our customer services team provides and the hard work our bosses put in to make sure everything runs smoothly.” Mark added: “I love going to see new customers, it gives me a real buzz when I show them our product range and invite them back to our premises, it’s a real advantage to be able to show-off what we can do. “Most customers just want to know that their business is important to us. Steve and I get great support from our directors, so I make sure I pass that on to my customers. One example of the way we try to offer something extra is this. We’ve just come up with a brilliant scheme to give genuine retail sales leads direct to our trade customers and as you can expect, that’s gone down a treat. I’d say that our job has been made easier because our company are well organised, always thinking of new ways to support our customers and most important of all, set-up for growth.” “The introduction of the Guardian Roof system has been instrumental in Abcell’s and my success” Steve Deeming ‘Most customers just want to know that their business is important to us’ Abcell have virtually doubled their trade customer base in less than a year and it appears that it’s down to having a mix of good products and good old fashioned hard work. Steve and Mark seem to have found the perfect recipe for acquiring new business and it’s mostly down to a big team effort, all pulling in the same direction and everyone putting their customers first. For further information call 0121 356 3376 or visit C L E A RV I E W-U K . C O M » N OV 2015 » 87