Clearview National November 2015 - Issue 168 - Page 84

hardware& security The Ultimate Window Package »»Yale has combined its range of steadfast high-security hardware components to launch the ultimate window package. With 98% brand recognition, Yale is heralded as the leading home security brand throughout the UK. Window fabricators can now capitalise on this and choose a Yale lock, handle and hinge, to create a ‘Yale Window’ that is backed by an extensive ‘Yale Lifetime Guarantee’. Paul Atkinson, Sales and Commercial Director of Yale Door and Window Solutions, comments: “During recent years Yale Door and Windows solutions has seen the integration of the Securistyle business in Cheltenham and a strong focus on innovation, with new product launches, such as the revolutionary Yale Blade window lock. “Yale has always been known as the most trusted name in home security, but we recognise that now is the time to really harness the power of the brand by pulling together our range of window hardware products into a strong offering that will benefit both our customers, and the end consumer.” If a fabricator takes all three branded Yale components (lock, handle and hinge) to use in the manufacture of a window then this can now be marketed as a ‘Yale Window’, and is backed by an extensive ‘Yale Lifetime Guarantee’. Paul adds: “Although there are other guarantees out there in the market, people associate the Yale brand with trust and reliability due to many years of proven performance, and it is recognised over any other home security brand. “The Yale Window package presents a fantastic selling tool. Although end-users might not be used to considering which brand makes up the window’s hardware, much in the same way that you don’t generally think about what tyres a new car has, once they are told that it all comes from the leading brand in home security they are certain to be reassured that it’s a quality product that will protect their home.” Fabricators can choose from Yale’s wide range of window hardware to meet their fabrication needs, with locks, hinges and handles designed to help windows adhere to the most up-to-date industry standards, (including PAS24, BS6375-2 for weather tightness and Police preferred Secured by Design accreditation). Backed by Yale’s ‘Lifetime Guarantee’, the Yale Window package provides the ultimate peace of mind to homeowners. The guarantee offers a range of benefits and incorporated up to £3,250 worth of financial repayments to the homeowner if a break in is due to a failure of a ‘Yale Window’ component*. This includes up to £1,000 towards repairs or replacement window, and up to £1,000 paid towards homeowner’s insurance excess (when paid out against forced entry). £1,000 compensation, 84 » N OV 2015 » CL EARVI E W- UK . C O M along with up to £250 break in call out fees refunded to the homeowner. They can also enjoy a 10% discount code for use against Yale security products which including the latest smart home technology allowing home owners to secure and monitor there property via their mobile phone, purchased online at* Paul comments: “Being able to offer the ‘Yale Window’ package allows you to provide assurance to consumers that one of the key components of the window’s design – security – is in tried and tested hands. Once they know that the window has full Yale protection, assured by a comprehensive lifetime guarantee, they will be primed for a sale.” Components that can be selected from the Yale range include the Defender window hinges, which offer smooth closure and higher performance, and the Yale Window Handle, which increases the level of security on the window. Yale Blade is a unique fully retractable window lock that has been designed to deliver advanced performance - providing residents with an advanced whole-window security solution. For distributors who have a customer on board for the ‘Yale Window’, it couldn’t be easier. Just speak to the ‘Yale Window’ marketing team who will get in touch and arrange marketing support materials including point of sale, ‘Yale Window’ stickers and consumer guarantee leaflets. For further information on the Yale Window Package contact the Yale Window marketing team on 01902 366800. *For full details of the ‘Yale Lifetime Guarantee’ visit www. yaledoorandwindowsolutions.