Clearview National November 2015 - Issue 168 - Page 80

hardware& security New Look Website for Hardware Specialist »»Total Hardware, one of the UK’s leading distributors of window and door hardware, has launched a new website to showcase its product range and unique service offering. www.totalhardwareltd.co.uk was developed by Purplex, who used the latest responsive design technology to ensure maximum visual impact across all screen sizes and devices, including mobile. “Having benefitted from their expert PR services, we knew Purplex were the perfect choice for the task,” said Chris Pell, Total Hardware general manager. “Prior to our collaboration with Purplex we used other web The project also involved a series of technical and product datasheets which enabled Purplex to utilise its technical writing skills and in-house photography service. Adi Day, head of digital at Purplex, said: “Total Hardware supply a vast range of products, and the main challenge was to itemise these. However, our team of web designers and copywriters have worked together and, with minimal input from the client, have delivered a very effective new sales tool.” design companies, but quickly ‘fell out of love’ with them, as the sheer amount of technical information that was needed.” Genuine Advantages »»Hardware specialist VBH has added NT Designo 2 to its product portfolio. The Designo 2 is the latest ‘Tilt before Turn’ concealed hinge from Roto-Frank’s tilt and turn hardware system and replaces the NT R, and Royal system. Designo 2’s hinges carry a sash weight of 100kg as standard, but this can be upgraded to 150kg if the optional load transfer device is fitted. Another feature of the system is that the profile related hinges self locates into the frame corners without the need to pre-drill fixing holes or support pin holes with a drilling jig or template. VBH Marketing Manager Gary Gleeson commented: “Our Roto customers have been very happy to upgrade to Designo 2. Changes to their stock holding is minimal and they can see some genuine advantages, with fitting largely unchanged and the main Visit www.purplexmarketing.co.uk or call 01934 808 132 ‘a faster, jigless, fitting method for the hinges’ difference being a faster, jigless, fitting method for the hinges.” Visit www.vbhgb.com or call 01634 263300 MAKING THE COMMITMENT »»Carl F Groupco’s continuous presence at the FIT Show is maintained with major investment in an 80sq metre stand. Returning to its prominent position in Hall 2, a completely new design will ensure impact that underscores the company’s dynamic and proactive approach to hardware distribution. Selected new innovations and staple flag-ship lines will be presented from the company’s range of over 5,000 door and window fittings. Heading up the design initiative for the Carl F Groupco stand is Marketing Manager Clare Crockett. She said: “We have attended every FIT Show to date and have found that a mix of creative concepts 80 » N OV 2015 » CL EARVI E W- UK . C O M and leading hardware lines have attracted a high level of visitors to our display. “It is the marketing team’s job to ensure that our brand values are embodied in our stand – we therefore ensure that we convey our key differentiators that include a strong customer service ethos, depth of technical knowledge and exceptional quality across our products and packaging.” The company will exhibit on stand 226 in Hall 2 and early bookings can be made for stand appointments. www.carlfgroupco.co.uk