Clearview National November 2015 - Issue 168 - Page 68

doorextra Shopping for Colour the Easy Way »»With a passion for colour, glass and plastic, Allan Moores has created a company which he believes will give him a competitive advantage by offering customers an easier way of selling coloured PVCu and glass products to their customers. ColouredPlas is an exciting new colour spray and processing company, primarily aimed at selling products direct to the glass and glazing industry. ‘aimed at selling products direct to the glass and glazing industry’ Managing Director, Allan Moores took the decision to set up the business over twelve months ago due to the increase demand he was experiencing through a sister company, who colour all type of glass products. Allan explains: “I have worked in the Fenestration industry for nearly 30 years, fabricating and fitting windows and doors, cutting and manufacturing glass products, repairing and maintaining all areas of glass, windows and doors, and I have seen trends grow through the development of technologies and innovation. “Colouring of PVCu and glass products has seen a massive explosion and uptake from the consumer over recent years, because of the need to make their homes look and feel unique. Technology advancements in paints and sprays from the paint manufacturers have also driven the ability for businesses to offer the consumer more and more colours for their homes than ever before. “Although still in its infancy, ColouredPlas has been borne out of the need to service the demand for PVCu products, along with my desire to service the industry and consumers with a range of products that they can order at the touch of a button.” Allan adds. What Allan is describing is the development of the company’s new shopping website - 68 » N OV 2015 » CL EARVI E W- UK . C O M Already familiar with the needs of coloured products and selling online, Allan has developed an shopping facility, which can be used by trade to select any type of PVC building product coloured in any colour from RAL, Dulux, Farrow and Ball or BS colour spectrum, and delivered anywhere in the UK within 7 days. Allan explains why he decided to choose this type of selling channel, in addition to also offering traditional sales methods: “I wanted to create an easier way for customers to shop, and online selling is the ideal solution. Of course, this doesn’t diminish any of ou r responsibility as a manufacturer to offer the best technical advice concerning our products, and included on the site is a ‘Live Chat’ option for visitors, which they can enquire about the products at specific hours of the day. Outside of this, they are able to contact us and we will call back and talk though their requirements. “Offering this type of ordering facility, firstly gives the customer the opportunity to show their customers the colour offering - we have included a section on the site which shows a visual of all colours swatches, and also then the ability to order at a time which suits them – during the evening, early morning...” Allan adds. ‘With more and more of us purchasing products using online channels, the competitive advantage this gives ColouredPlas is vast’ With more and more of us purchasing products using online channels, the competitive advantage this gives ColouredPlas is vast, and with the knowledge it has gained from the buying behaviour of customers using its sister company’s online site there is scope to develop the site further with more and more product lines. Visit