Clearview National November 2015 - Issue 168 - Page 66

doorextra Embracing the Advantages of Something New »»Synseal manufacturer, Skyview Roofs is one of the Midlands leading conservatory roofing specialists. Based in Tysley, Birmingham the company manufacture in excess of over 40 roofs per week and average up to 100 window frames. More recently, the company took the decision to invest in the latest innovation from Synseal, the new Warmcore bi-folding door. The product is proving to be one of the company’s fastest selling product lines and is experiencing incredible success. Owner and director of Skyview Roofs, John Sewell talks to Clearview about the reasons why they believe the innovative folding door system offers installers and homeowners more advantages than that of a standard aluminium folding door system, and how his company has embraced these advantages to increase its margins. “We are currently manufacturing up to 10 Warmcore bi-folds each week, with the capacity to achieve up to 25 a week. This is not a coincidence, nor is it down to luck, the Warmcore product has been instantly recognised within the market as a quality product,” John explains. “With its radically different design approach, the system offers a ‘warm aluminium’ system, with a 3rd generation thermal break, which significantly out-performs the polyurethane 66 » N OV 2015 » CL EARVI E W- UK . C O M resin or polymide separator thermal breaks commonly used to reduce the threat of cold bridging on aluminium manufactured products.” John adds. There has been no compromise on the development of the Warmcore product and this is replicated in the manner in which Skyview Roofs manufactures it. The product is produced totally to the specification tried and tested by Synseal to ensure that there are no onsite installation issues or ‘call backs’ for their customers. With manufacturing under tight control, John and his team are fully au fait with the mechanics of producing the Warmcore, now even assisting its profile partner Synseal with regular feedback to help with continuous improvements of the product. The fabricator has also been successfully demonstrating its knowledge through the manner in which it markets the Warmcore folding sliding door. The company recently embarked on a targeted marketing campaign following up with dedicated telesales calls, to help promote Warmcore to the marketplace. The campaign is still ongoing, but the results to-date has proved particularly successful for the business. Commenting on the campaign, John says: “After spending so much time and effort ensuring we manufactured the Warmcore doors right, we wanted to make sure companies were aware of what opportunities were available to them by fitting the product. “Because of the innovation and distinctive uniqueness of the product, Warmcore folding door units are able to demand a higher sales price because of its distinct and high performing characteristics,” John comments, “and actually there is more margin in the overall product than many may think, something installers may not be aware of because of its perceived exclusivity. We wanted to highlight this to tradespeople and also the overall benefits of fitting a Warmcore folding door.” John wholeheartedly believes in the advantages the Warmcore folding door brings to Skyview and with a U-value performance of up to 1.0W/m2K, when using triple glazed units, a choice of four external styling’s and colours, square or chamfered aluminium glazing beads, PAS24 and Secured by Design (SBD) accreditation, double-strength sash corners, customer-engineered extruded flag hinge, varying cill options and a cleverly designed aluminium quick all-in-one track system, then why wouldn’t he? To find our more information regarding Warmcore from Skyview then call 0121 708 0305 or visit