Clearview National November 2015 - Issue 168 - Page 32

INDUSTRYNEWS Google HQ for the Day »»Window industry specialists Purplex Marketing recently attended an event at Google’s London offices, exclusively for Google Partner agencies. Two members of Purplex’s digital team were invited to attend the event at Google’s HQ. The invite-only event offered Purplex the opportunity to work directly with Google. With exclusive training from Google’s leading AdWords specialists, the Purplex digital team were able to gain invaluable insight into the latest trends and developments in online advertising. Purplex PPC executive, Edward Billett, comments: “Pay-per-click (PPC) campaigns, such as Google AdWords, help businesses get to the top of search engines’ results pages, making sure customers find you before your competitors. Spending the day at Google’s offices provided us with valuable analysis on advertising strategies for a range of devices, including mobile.” Head of Digital, Adi Day, comments: “We work closely with the Google team to ensure that we’re offering our clients the most accurate and up-to-date services, and use regular performance reviews so that we continue to achieve the high standards of results that Google expect from an affiliate company.” The event follows Purplex becoming accredited Google Partners earlier this year. ‘LOYALTY’ CAMPAIGN REWARDED »»Profile 22 has been nominated as a finalist in this year’s G Awards in the hotly contested Promotional Campaign of the Year – Trade Category, for its ‘Fabricator in Focus’ promotion. The ‘Fabricator in Focus’ campaign set out to add value to Profile 22 customers’ businesses and share their successes and development. Running between September 2014 and May 2015 it was based upon insights into what makes a truly rewarding customer/supplier relationship. It was delivered through a series of trade press advertisements featuring quotes from Profile 22 customers and extensive social media Working ferociously to get your name out there! Wild Cat Marketing is a team of skilled and knowledgeable marketing specialists, working on behalf of small and medium sized companies within the construction and fenestration industry. Our clients benefit from a range of unique packages, created to enable a suitable fit with their own busy day to day schedules and ease of budgeting. MARKETING ‘Loyalty is an incredibly valuable asset’ activities that included short videos, all of which celebrated the success of the brand’s customers. Profile 22 Brand Manager Katie Leese explained: “Customer loyalty is often taken for granted but for Profile 22 that couldn’t be further from the truth. Loyalty is an incredibly valuable asset and the Fabricator in Focus campaign isn’t just a promotion of our best and greatest, it’s an insight into what makes a truly rewarding customer/supplier relationship and we are very excited to be nominated and the G15 Awards evening.” Visit Public Relations Advertising Event Organisation Video Production Social Media Design and Print Tel: 01226 321 450 or Email: 32 » N OV 2015 » CL EARVI E W- UK . C O M