Clearview National November 2015 - Issue 168 - Page 28

INDUSTRYNEWS Ask a man who knows! »»Anyone in any doubt about blending contemporary styling into a traditional surrounding need only ask Paul Vajda. He’s one of Apeer’s R&D engineers who not only worked on the original designs for the company’s Modo contemporary door collection but has also had one installed into his own home in Ballymena. The modern composite door with its feature stainless steel glazing trim, contrasted by the choice of Chartwell green, gives the home a distinctive look compared with others in the area. “The door is quite unique,” said Paul, “it is completely flush with a very contemporary feel that I really like. It also has a large glazed area so lets a lot of light into the hallway.” The Modo collection is based on the popular Apeer70 composite door range and so offers the same assurance of weather resistance, energy efficiency and security. Apeer70 comes in two collections, Traditional and Contemporary. Modo is a premium contemporary variant featuring the distinctive stainless steel glazing trim as an alternative to the more usual GRP trim. Visit www.apeer.co.uk/doors/ modo-door-collection Boasting a Guaranteed Rating »»Sun Trade Windows has recently announced the introduction of the new REHAU TOTAL70 five chamber system to its range of thermally efficient windows. The new Sun range, branded as ‘The Ultra System’, goes far beyond the standard A, B and C WER ratings and offers the very latest A+ and A* ratings. Steve Graves, Head of Business Development for Sun, commented: “Since 2010, the market place has been flooded with end users often misinformed on product specification and on the accurate benefits of window energy ratings. Our Ultra System boasts energy index scores as high as 12, guaranteeing that the rating reflects the real benefit to the end user.” The new Ultra System from Sun far outperforms the industry standards on thermal performance but it also does not compromise on aesthetics. The profile has perfectly cut lines and a smooth high gloss finish making it ideal for both domestic and commercial applications. In addition, the range is available in as little as seven days with a wide choice of colours available. Call 01656 746650, Email marketing@suntradewindows.com or visit www.suntradewindows.com A Commitment to Online Marketing »»London based installers, Dolphin Windows, are a company investing in modern marketing techniques. The Network Veka installers from Chingford approached Purplex Marketing nine months ago looking for a marketing agency to develop a unique strategy to increase their leads. Sean Scott, Business Development Manager from Purplex commented: “Our first point of call was to create a best in class, mobile friendly website for Dolphin Windows, complete with a modern re-branding. We know that during the buying process customers are going to visit your websites at some stage, so it was critical to ensure that the Dolphin Windows website reinforced their experience, links with Network Veka and built trust in the Dolphin brand.” Once the new website had been launched Purplex created a powerful online marketing campaign driving traffic and leads, 28 » N OV 2015 » CL EARVI E W- UK . C O M whilst also supporting Dolphin with newspaper advertising and email campaigns. Paul Lunn, General Manager Dolphin, commented: “Purplex have an excellent understanding of the double glazing industry which is particularly advantageous. We are confident that Purplex will continue to deliver on their promises and therefore have just increased our monthly advertising budget with them to reflect our faith in Purplex.” Dolphin realised the benefits of a joined up approach to marketing, developing a strong partnership with an agency with exceptional skill sets. Purplex are a full service marketing agency with over 40 staff specialising in the glazing industry. For more information visit www.purplexmarketing.co.uk