Clearview National November 2015 - Issue 168 - Page 20

INDUSTRYNEWS Record Success »»ExtrudaSeal, the leading manufacturer of specialist gaskets for the window industry, has reported record demand for its range of products, especially RAL coloured weather seals, following a targeted marketing campaign developed by Purplex. Sam Cross, Purplex account director, said: “We initially used PR to raise awareness of the ExtrudaSeal brand among aluminium fabricators, then created a powerful direct mail campaign targeting 800 fabricators with information on ExtrudaSeal’s range of products and bespoke service.” Chris Byers, ExtrudaSeal managing director, said: “We are constantly developing our range of products and launching new, innovative ones, and we wanted to communicate this effectively to our industry. Purplex had the marketing expertise to hit the ground running, and we weren’t disappointed; we’ve already seen a significant surge in business from the PR and direct mail campaign.” “As part of the Euroseal group, we are quite wellknown in the industry, but it was surprising to find out that many aluminium fabricators, including some of our clients, didn’t know the extent of our product portfolio. We can manufacture a very large variety of gaskets in any RAL colour, and can also produce bespoke sealing solutions.” For more information visit www.purplexmarketing.co.uk A UNIQUE RESTORATION »»An ambition going back decades has led to the stunning restoration of a large, derelict Grade II church into 82 studio apartments, many completely within the original early 18th Century church building, with more than 200 windows made from the Spectus Elite 70 system. Lyndon Forshaw of restoration specialists the Forshaw Group explained: “I’ve been driving past the church for as long as I can remember, seeing it deteriorate over the last 20 years, and I always thought it would be great to be able to rescue and redevelop it.” The entire exterior of the former Holy Trinity Church has been kept virtually intact, including its highly ornate stained glass windows, with apartments created entirely within the original shell, as well as many others in a bespoke modern building at the back of the church. An integral part of the restoration is more than 200 high-specification windows using the Spectus Elite 70 bevelled system, which were used in both the restored church and the adjoining new building. Because of the unique construction of the building within a building, many of windows in the church actually look out onto the original windows from the inside. For more information visit www.spectus.co.uk ‘Assured’ on WERs and DSERs »»Following The VEKA UK Group’s unique offering of the industry’s only BSI-notified, BFRC-certified window and door energy performance calculator last ‘it’s rare to find businesses or homeowners satisfied with anything other than ‘A’ ratings’ in their installations’ year, VEKA and Halo customers are now being given the opportunity to generate their Window Energy Ratings (WERs) and Door 20 » N OV 2015 » CL EARVI E W- UK . C O M Set Energy Ratings (DSERs) at a fraction of the normal cost. Network VEKA’s independent, UKASaccredited Competent Person’s Scheme, Assure provides a raft of benefits for its members, such as self-certification for Building Regulation-compliance, subsidised NVQ qualifications, assessment for Minimum Technical Competencies and more. Network VEKA’s Managing Director, John Ogilvie explains: “Since 2010 there’s been an obvious legal requirement for installers to prove that any newly fitted windows and doors exceed a minimum energy rating of ‘C’. In this day and age though, it’s rare to find businesses or homeowners satisfied with anything other than ‘A’-ratings in their installations. “Verifiable energy ratings are therefore crucial for installers to be compliant and promote their products to the market. Assure has hit the mark once again with this provision. It’s a great facility for current Network members. Call 01282 473 170 or email enquiries@assurewindowsanddoors.com