Clearview National November 2015 - Issue 168 | Page 16

INDUSTRYNEWS

COTSWOLD AND
CALDWELL JOIN FORCES

Installers future
looking bright
»»An overwhelming
number of installers believe sales
will rocket for them in 2016.
This was the headline finding
from the 2015 installer report
by the Consumer Protection
Association (CPA).
The CPA commissioned
Insight Data to carry out the
extensive report which asked
12,000 installers across the UK
a series of questions about their
business performance.
In the survey 80% of installers
questioned said they are expecting
sales to increase in 2016 thanks
to increasing consumer spending
on home improvement products,
due to continuing economic
confidence.
Installers were also asked to
rate their business performance

in 2015 compared to 2014,
with 47% saying profits have
increased, 33% saying they
stayed about the same and 20%
saying they have decreased.
It’s been suggested by media
commentators that recent
pension reforms will see a surge
in spending, but the majority
of those polled (66%) said it
was too early to tell yet if the
reforms are having an impact.
Jeremy Brett, Director at the
CPA, comments: “The annual
installer barometer is the only
one focused entirely on installers
and gives them a platform to
voice their hopes and concerns
for their business and the
industry.

From the 12th-14th April, leading friction
hinge manufacturer Cotswold and its
parent, hardware window specialist
Caldwell, will join together at The
International Centre Telford to exhibit
at the biggest FIT Show to date.
»»“We had a successful
show in 2013 and we were keen
to rebook for 2016,” said Tim
Ferkin, Director of Sales and
Marketing at Cotswold. “Our

www.cpa.co.uk

customers will be there, so it’s
important we are too. The FIT
Show is the perfect place to show
the masses the quality of our
products and our new range. As
our business continues to grow,
so does our presence at The FIT
Show - we’ve opted for an even
bigger stand this time round!”
“The opportunity for face-toface interaction at the show is
key,” continues Tim. Showing
our products in the flesh, so to
speak, is one of the best forms
of marketing available. We’ll
be using the extra stall space
to engage with technical teams
and purchasing managers at the
systems companies. Come join us
on stand 26 2.”
Visit www.caldwell.co.uk and
www.cotswold-windows.co.uk

Driving Through a New Look
»»Belfast-based home
improvement specialist and Network
VEKA Member Company, Betterhomes
has capitalised on the installer organisation’s
unrivalled marketing support, instating
brand new liveries on its 17-strong fleet of
vehicles.
Betterhomes is regularly audited to ensure it
maintains the organisation’s required standards
and as a result, it contributes to the Network’s
collective customer satisfaction rates, which
average around 97% compared to an industry
standard of just 83%.
Betterhomes Director, David Boyd,
commented: “One of the main benefits of

16 » N OV 2015 » CL EARVI E W- UK . C O M

Network VEKA membership is the marketing
support the Network offer.
“We use the online marketing portal
on a daily basis and have created lots of
professional-looking marketing materials at
the click of a button.”

‘a consistent and
professional look’
David continues: “We’ve achieved a
consistent and professional look across
our Mercedes, Ford, Citroën and Vauxhall
vehicles, giving equal weighting to our

brand, contact details, Network VEKA and,
of course, the eye-catching graphic of Steve
Davis! What’s more, for each van that we
photograph with completed graphics in
place, Network VEKA rewards us with £100
cashback off the costs.”
Visit www.networkveka.co.uk