Clearview National November 2015 - Issue 168 - Page 16

INDUSTRYNEWS COTSWOLD AND CALDWELL JOIN FORCES Installers future looking bright »»An overwhelming number of installers believe sales will rocket for them in 2016. This was the headline finding from the 2015 installer report by the Consumer Protection Association (CPA). The CPA commissioned Insight Data to carry out the extensive report which asked 12,000 installers across the UK a series of questions about their business performance. In the survey 80% of installers questioned said they are expecting sales to increase in 2016 thanks to increasing consumer spending on home improvement products, due to continuing economic confidence. Installers were also asked to rate their business performance in 2015 compared to 2014, with 47% saying profits have increased, 33% saying they stayed about the same and 20% saying they have decreased. It’s been suggested by media commentators that recent pension reforms will see a surge in spending, but the majority of those polled (66%) said it was too early to tell yet if the reforms are having an impact. Jeremy Brett, Director at the CPA, comments: “The annual installer barometer is the only one focused entirely on installers and gives them a platform to voice their hopes and concerns for their business and the industry. From the 12th-14th April, leading friction hinge manufacturer Cotswold and its parent, hardware window specialist Caldwell, will join together at The International Centre Telford to exhibit at the biggest FIT Show to date. »»“We had a successful show in 2013 and we were keen to rebook for 2016,” said Tim Ferkin, Director of Sales and Marketing at Cotswold. “Our customers will be there, so it’s important we are too. The FIT Show is the perfect place to show the masses the quality of our products and our new range. As our business continues to grow, so does our presence at The FIT Show - we’ve opted for an even bigger stand this time round!” “The opportunity for face-toface interaction at the show is key,” continues Tim. Showing our products in the flesh, so to speak, is one of the best forms of marketing available. We’ll be using the extra stall space to engage with technical teams and purchasing managers at the systems companies. Come join us on stand 26 2.” Visit and Driving Through a New Look »»Belfast-based home improvement specialist and Network VEKA Member Company, Betterhomes has capitalised on the installer organisation’s unrivalled marketing support, instating brand new liveries on its 17-strong fleet of vehicles. Betterhomes is regularly audited to ensure it maintains the organisation’s required standards and as a result, it contributes to the Network’s collective customer satisfaction rates, which average around 97% compared to an industry standard of just 83%. Betterhomes Director, David Boyd, commented: “One of the main benefits of 16 » N OV 2015 » CL EARVI E W- UK . C O M Network VEKA membership is the marketing support the Network offer. “We use the online marketing portal on a daily basis and have created lots of professional-looking marketing materials at the click of a button.” ‘a consistent and professional look’ David continues: “We’ve achieved a consistent and professional look across our Mercedes, Ford, Citroën and Vauxhall vehicles, giving equal weighting to our brand, contact details, Network VEKA and, of course, the eye-catching graphic of Steve Davis! What’s more, for each van that we photograph with completed graphics in place, Network VEKA rewards us with £100 cashback off the costs.” Visit