Clearview National November 2015 - Issue 168 - Page 14

INDUSTRYNEWS Celebrating Five Years of Partnership »»One of the largest trade suppliers in the North of England, Truemans, is celebrating five years of partnership with data specialist, Insight Data. As the leading data provider with the most accurate prospect data in the industry, Insight Data has enabled Truemans to see a tremendous growth since their partnership was established, back in 2010. Insight’s Salestracker software is the world’s first fully integrated sales and marketing platform, and has allowed Truemans’ management team to keep track of leads and prospects in each depot, monitor email campaigns, and ensure that any enquires are quickly followed up. MD, Joe Trueman, commented: “Salestracker has greatly improved the general performance of our business and provided us with a tool that has now become an integral part of our everyday work. We have a unique proposition for installers and builders alike, and Salestracker helps us constantly segment and target new customers quickly and easily.” Helen Costeloe-Hughes, commercial director at Insight Data, says: “We are delighted to have seen how much Truemans has achieved using our service, especially as we celebrate the five year anniversary of our partnership.” Call 01934 808 293 or email info@insightdata.co.uk Familiar face joins Sliding Door Manufacturer Patiomaster, one of the UK’s best-known names in sliding patio doors, has named Priya Bains as its new Brand Manager. »»Priya joins at the time when PatioMaster, part of the Epwin Group, is looking to develop and strengthen its fabricator network across Britain and Ireland, including its lead generation resource and trade and consumer marketing support, as well as seeking new ways to help dealers build sales. She said of her appointment: “I am very excited about taking on the challenge of helping to develop the network of PatioMaster dealers. My main priority will be to build a close communication loop and stable support system for them and I am looking forward very much to working with them all.” Epwin Group Marketing Manager Gerald Allen said: “ Despite the inroads made by bifolds, the patio market is still alive and kicking. PatioMaster is the brand that is leading that market and the dealer network is what is driving it forwards. The role of Brand Manager in supporting and powering that drive is a very important one and we know Priya is just the right person to fulfil that role.” New Product of theYear Finalist »»Ballymena, Northern Ireland–based door and window manufacturer Apeer has been chosen as a finalist in this year’s G Awards, the prestigious and highly sought after window and door industry ‘Oscars’. Selected in the popular New Product of the Year category by the judges for its Lumi window and door system that was launched earlier this year, Apeer’s managing director Asa McGillian says that word spread ‘like wildfire’ through the factory when the news was announced: “The hearts and souls of everyone at our factory have gone into Lumi,” said an ecstatic Asa. “This is the first time 14 » N OV 2015 » CL EARVI E W- UK . C O M that we have entered the G Awards but I have watched people go up to collect their Awards on the night and wondered what that must feel like.” Lumi is a groundbreaking new range of customisable, matching frameless windows and bi-folding, patio and residential doors. The secret to Lumi’s superb aesthetics, performance and strength is the triple glazed units that are bonded to an internal core of high-strength glass reinforced plastic (GRP) frames, the external pane of which offers uninterrupted, edge-to-edge glazing. www.apeer.co.uk