CONSERVATORIES&SOLIDROOFS
The head to toe of Roof 2 Roof...
Absolute confidence at every stage
Having worked in sales, accounts, installations, and factory production, Jamie Dance
gradually progressed to Managing Director of Absolute Window Co and Roof
2 Roof; amassing a total of 14 years with the company so far. Here he speaks
to Clearview on the changes he’s seen to the industry in the past ten years, the
newly-launched trade counter in Bolton (one of many firsts for the company),
and the bright future (any colour a customer desires) of doors and windows…
» » “IF I WAS TO DESCRIBE OUR
company in three words, it would be:
Innovative, Quality and Service,” begins
Jamie. “We are best known in the industry
for the best service with quality products at
affordable prices. We are always here to help
the customer.
“We are also constantly on the look-out
for new products to bring to the market. For
instance, we were one of the first fabricators
of the Supalite roof and even had input
into its design. We were also one of the first
companies to offer any coloured window or
door on the market, and one of the first to
manufacture composite doors, in 2011. We
have a good eye for products which will lead
the way in the market.”
This ability to judge what the customer wants
(sometimes before they even know themselves)
has led to some exciting developments at
Absolute Window Co and Roof 2 Roof in
the near future. Noticing that over the last
12 months aluminium bi-folding doors and
windows, and Supalite tiled roofs are increasing
in sales for both the trade and domestic
customers, Jamie’s team has recently started
manufacturing Aluminium bi-folds using the
Eurocell profile which has taken a lot of time
and effort to set up along with composite doors
using the new aluminium cassettes.
Meanwhile, the recent trend of “any colour
the customer desires”, has led to a newly-
built spray booth in the factory, with ovens
and a filtered circulated airflow inside, due to
increased demand in coloured window and
door frames. Using a paint brought in from
Canada, Absolute Window Co can now colour
PVC with a molecular bonded paint, complete
with 10-year guarantee.
“People want quality products using quality
materials nowadays rather than just the
88 » M AY 2019 » CL EARVI E W- UK . C O M
cheapest product going into their homes,”
comments Jamie. “In fact, on the whole, I
think the fenestration industry has improved
on the quality of materials used and has
brought out a lot of high-end products over
the last five years. The industry in general
seems to be improving a lot, however from my
perspective it doesn’t feel as busy as it was 10
years ago.
“Our manufacturing capacity is around 500
frames and doors per week, with an output
of approximately 300. 10 years ago, we were
manufacturing around 1000 frames per week
before the recession hit. After we came out
of the recession we decided to cut down on
production and start to focus on the products
we offered and increase the profitability of the
company. This gave us more control and cut
down on problems and mistakes.”
Fenestration is as much about the people
as the product, however, and no one knows
this more than Jamie, who worked his way
up the career ladder with Absolute Window
Co. Now the MD, Jamie describes his team of
20, plus four fitting teams of two-people each
as “the most experienced and friendly sales
people who can answer any query a customer
may have,” all of which have been with the
company since the beginning.
And – when it comes to customers –
installers, and even end users are invited to
the new Bolton branch to have a look at the
aluminium bi-folds as they are being made.
“This way they know exactly what they are
getting and the care taken to assemble the
product,” adds Jamie, “giving both the trade
customers and their customers complete
confidence in what they are buying.”
The Bolton branch is also home to the
brand-new trade counter. Jamie explains:
“Bolton is where we originated, so making
people aware we were back in the area made us
all agree to opening it, after Richard, another
director first brought up the idea. We have
a really good name and reputation here, one
that we hope will continue to grow with every
door, window, and roof that goes out.”
www.absolutewindowco.co.uk