event zone
Think Pink at FIT
» » A DISTINCTIVE PINK LIVERY FROM
Window Widgets will be on display at
stand I70 this May, where the company
will showcase a wide range of ancillaries
for PVCu and aluminium window and door
systems, along with other industry product
solutions.
Window Widgets will also be looking to
highlight the importance of CE Marking for
baypole jacks, something that’s also being
pushed by BSI in an awareness campaign.
There will be several members of staff on
the stand that will be able to answer all
questions on this topic and also on other
technical matters relating to their broad
product range.
While aluminium and PVCu ancillaries
form an important part of their product
portfolio, the wide range of couplers and
weatherbars are also important for those
in the composite door sector. Given the
product portfolio, Window Widgets will
also be taking details for those people and
companies that want a copy of their latest
158-page product catalogue, which has
been dubbed as ‘the big pink book.’
www.windowwidgets.co.uk
Marketing Village lands at the FIT SHOW
» » THE MARKETING VILLAGE
(stand R10) is the latest addition
to The FIT Show exhibitor line-
up. This exciting new initiative
brings together everything
business owners and marketing
professionals need to know
about marketing.
The brainchild of Andrew
Scott, founder of Insight Data
Ltd and Purplex Marketing Ltd,
the 120m² stand features an
enclosed seminar space and
will host a high-energy series of
quick-fire seminar sessions.
Andrew commented:
“Marketing is changing at its
fastest rate in history with new
technologies and a bewildering
array of marketing channels.
The Marketing Village will give
visitors the latest tools and
strategies while cutting through
the hype.”
Experts from Insight Data
will outline how suppliers can
generate more leads and sales
from trade, commercial and
new-build sectors. The company
will also demo Salestracker, its
online platform that gives users
access to 70,000 potential
customers with detailed market
intelligence.
Meanwhile, specialists
from Purplex will be on-hand
to discuss all aspects of
business growth and marketing
strategy. As many as 15 short
seminar sessions each day
will give business owners,
managers, and even the most
experienced marketing people
expert insights into the latest
marketing trends, tools and
technologies.
www.marketingvillage.co.uk
INNOVATION AND A DIGITAL EVOLUTION
» » FOR THE PAST TWO YEARS, WARM-
edge expert Edgetech has focused on the
three-tier strategy of innovation, operational
excellence and customers at the centre – and
the FIT Show 2019 serves as the perfect
platform for the company to share the results
so far.
Edgetech’s stand (C24) will form part of
VISIT Glass, the new show-within-a-show
entirely dedicated to glass manufacturing,
processing and installation. There, visitors
will be able to see live demonstrations of
Edgetech’s best-in-class spacer products, its
intuitive new online ordering system, and
further digital enhancements to its market-
leading technical service offering.
Edgetech’s Commercial Projects Manager
Joe Erb will also be flying in from the US to
give a daily seminar on changing trends in
the architectural sector, including the rising
importance of shaped units, sustainability, and
automated manufacturing.
On Tuesday night (21st), Edgetech will
mark the 30th anniversary of its flagship
Super Spacer with a party at its stand C24
– celebrating both the market leadership
that first led the company to launch the
world’s first foam warm edge spacer, and the
continuing commitment to evolution that sees
it poised to release another game-changing
innovation in 2019.
www.edgetechig.co.uk
M AY 2 019 71