Clearview National May 2019 - Issue 210 | Page 102

BUSINESSNEWS
Capturing more leads
» » TRADE AND RETAIL SPECIALIST
Flair Windows agreed to a pilot installation of
Infinity’s new Capture software at the end of
2018, and liked the system so much that it has
made it a permanent fixture on its website.
Capture is a simple website plug-in which
gives retail window companies a smart and
user-friendly way of capturing leads from
visitors to their site.
It incorporates a powerful ‘design your
own window or door’ function which
invites visitors to play around with bespoke
product types, designs, sizes, colours and even
hardware choices online to create their own
perfect product. They can then simply click
a button within Capture and send an instant
enquiry for that product.
Ryan Lugg, Company Director of Flair
Windows says the system is delivering exactly
what it promised: “Capture is the perfect
name for this product because it really is
allowing us to capture more high quality leads
from the website for both our retail and trade
outlets.
“When we first started to analyse what we
wanted from a lead generator – two things
were clear. Firstly, it had to be simple enough
for any member of the general public to use
and secondly it had to able to answer enough
questions for it to be worthwhile us using.
Capture by Infinity has achieved both of
those things with detailed but straightforward
quotations now coming through online.
“As the whole industry takes steps to move
their customer communication online, we’re
making sure that Flair are at the very forefront of
that in partnership with Infinity and with other
avenues we’re currently exploring. We’ve got a
very forward thinking team here who are eager to
use technology as much as possible to ensure the
smoothest transition from enquiry to order for
both their retail and trade customers.”
Infinity launched in January 2019
determined to deliver ‘endless possibilities’ for
both installers and fabricators. Alongside the
Capture lead generation tool, it has also released
details of Showroom, a personalised lead
generation app which lets Infinity customers
create their own virtual showroom packed
with their own marketing content. They can
add brochures, videos, installation photos and
galleries and use it as an extension of their
website or as a useful additional sales channel.
www.infinitylogo.co.uk
SOFTWARE SUCCESS PUTS STAFF IN THE SPOTLIGHT
» » BUSINESS MICROS IS
continuing its 40 year celebrations
with a focus on the staff behind the
scenes. One of the most familiar
voices for customers is Louise
Anderson who has been in charge
of admin at the company’s Newton
Le Willows sales and installation
centre for more than 10 years.
Louise is the person who
customers speak to when they are
renewing their support contracts
and she’s also responsible for
scheduling the company’s team of
engineers so that customers know
exactly who will be arriving on
site to maintain or install their
software and when.
Louise is hugely knowledgeable
about Business Micros’ products
and likes to make regular visits to
all the main profile companies to
stay up to date with new product
introductions which will have an
impact on customers’ software.
For her, the pace of change in the
industry has really increased since
she joined the company in 2007.
She said: “Everyone is diversifying
at an incredible rate now. No
two customers are ever the same
anymore and one of the reasons I
enjoy the job so much is that there’s
always so much variety.”
www.businessmicros.co.uk
Fabricator builds new website
» » DEKKO WINDOW SYSTEMS, ONE
of the country’s leading and most trusted
fabricators, has launched a brand-new, high-
end website; showcasing the complete range
of window and door products, including
Räum, the Residence Collection, and
Infinity.
It also features an online portal for installers
to access the firms renowned marketing
support through Make It Yours, as well as the
latest news and developments from Dekko.
102 » MAY 2019 » CL EARVI E W- UK . C O M
Dekko’s Sales Director Kurt Greatrex
said: “We have a reputation for delivering
premium products and professional service to
our customers and we wanted a website that
reflected those values.
“It’s easy to use, easy to navigate and
provides a great resource for both existing and
potential customers to see why we are one of
the leading trade fabricators in the business.”
The Lancashire-based Dekko has seen
unbelievable growth as a company in recent
years and consistent rising demand for its
premium products.
For 2019 it will be looking at product
development and investment once again this
year and is set to launch a new Flush Door at
the upcoming FIT Show.
www.dekkowindows.com