Clearview National May 2018 - Issue 198 - Page 94

MOVERS&SHAKERS Pavani Konduru leaves Zoopla to join Leads2trade in major move » » IN WHAT IS A MAJOR coup for the home improvement industry, Pavani Konduru has left her role at Zoopla to join Leads2trade. Pavani has joined the home improvement world to head up Leads2trade’s search marketing and was tempted by the move due to the continued success of the business. Pavani, who has a B.Tech Bioinformatics, takes up the role of Hea d of Search Marketing and has already made a positive impression. Previously at Zoopla Pavani built her reputation by overseeing the search engine marketing strategy around the well renowned Zoopla house prices, New Homes, Commercial and Overseas Channel. Pavani will be responsible for Leads2trade’s search engine marketing strategy, ensuring that its network of Trusted Local Supplier websites (which is where consumer’s register their interest before the team double qualify the leads) rank organically, as well as ensuring the current Leads2trade website is best in class. By the end of 2017, Leads2Trade had achieved a sales revenue growth of 11% and, since 2006, its members have written £200m worth of business. At present, Leads2Trade’s network of trusted suppliers enjoys a lead to a conversion rate of 78%. PAMELA WILSON REINFORCES HARDWARE DISTRIBUTOR’S PRESENCE IN IRELAND » » PAMELA WILSON, AN experienced Regional Sales Manager for Carl F Groupco who has represented the hardware distributor in Scotland since 2001, has an extended sales remit which includes Ireland. Pamela will continue to support Carl F Groupco’s customers in Scotland. The development of Pam’s role is set to increase the presence of Carl F Groupco in both the Republic of Ireland and Northern Ireland. The company’s full catalogue of over 7,000 product lines is available to the Irish market where FUHR door locks and Roto PN reversible window gearing are established as flagship lines. The SmartSecure range of electronic door locking and Smart access control solutions, plus the Carl F direct range of tools for the window and door industries, are also supplied to Ireland. Carl F Groupco’s distribution facilities are based in Peterborough and Cumbernauld in Scotland. Full technical and operational support is provided to Ireland. That’s the SPIRIT! » » INDUSTRY-LEADING PVC-U systems supplier VEKA Group took home the ‘Employer of the Year’ trophy at this year’s Red Rose Awards. Touted as ‘Lancashire’s premier celebration of business excellence’, the annual Red Rose Awards evening was held at the Winter Gardens, Blackpool with over 1,100 guests attending the black-tie event. Graham Liver of BBC Lancashire Radio played host to 150 finalists from all over the North West. Now in its eighth year, the auspicious evening has been described as ‘the awards for the businesses that keep the county alive 94 » M AY 2018 » CL EARVI E W- UK . C O M – the heroes of the Lancashire economy’. Over the past 12 months, Burnley- based VEKA Group has completely redeveloped its Employer Brand and VEKA Values to come up with a new ethos of VEKA SPIRIT. The SPIRIT values – Success, Pride, Integrity, Responsible, Improvement, and Team – have become the basis for all employer/employee interaction from recruitment to retirement, and everything in between. Having selected VEKA Group from a short list of six, the Red Rose Awards judges had this to say of the winners, “In 2017 the development and implementation of the Employer Brand and VEKA Values found a way to put their people at the heart of the business.”