INSTALLERSUPPORT
New website designed to increase
lead generation for its customers
» » PATIOMASTER, THE
nation’s favourite patio door brand,
has just launched a new website.
The new site has a fresh, high
quality, personable style that
reflects PatioMaster’s brand
personality. It has been designed
to be easy to navigate, including
the use of clearly defined calls
to action at the end of each
page that direct visitors to more
information that may aid their
decision-making process. A
Door Builder platform allows
homeowners to design their
own door, a feature that will
help them become much more
engaged when on the site. A
regular programme of content
marketing, including case studies
and blogs, will ensure traffic will
be consistently driven to the site
to boost visitor numbers and lead
generation opportunities.
PatioMaster dealerships have
been highlighted throughout
the site to emphasise one of the
brand’s USPs of the reassurance
of a trusted major brand that still
allows homeowners to support
their local economy.
One of the biggest features
of the new site is the Technical
Hub. It’s a dedicated area for
trade customers that contains
valuable technical and marketing
support.
www.patiomaster.co.uk
Move over Alexa – meet NORA
» » NORA IS THE BRAND
new online ordering system
from Mila which makes it even
easier for customers to place their
hardware orders direct.
Customers can now choose
to receive a personalised
NORA order form from their
Mila sales contact which is
pre-populated with all the
products they order most
often. All they must do is fill
in the quantities they need of
each of those products and
send the form back to: nora@
mila.co.uk
There’s no need for customers
to check product specs or enter
part numbers – NORA takes care
of everything. They even get a
confirmation email from NORA
confirming exactly what they have
ordered.
What makes NORA
particularly clever is that the
system always contains customers’
most recent product and price
lists, so that every time a new
NORA order form is generated,
it is guaranteed to be completely
up to date.
Mila thinks that NORA is a great
addition to its sales department, but
customers can be reassured that it
won’t be replacing the internal sales
team any time soon.
NORA stands for Navision
Online Response Automation and it
links directly with the new Navision
automated ERP solution at Mila.
www.mila.co.uk
RESIDENCE COLLECTION GETS
A DEDICATED TRADE WEBSITE
» » THE RESIDENCE COLLECTION HAS
just unveiled a dedicated new website for the
trade at www.residencecollectiontrade.co.uk
that’s been designed as a complete resource
hub for the three in one system, which boasts
shared profiles, beads and single length
ordering.
R2, R7 and R9 all benefit from a
dedicated landing platform on the new
site showcasing design philosophies,
performance, a clever interactive glazing
bead designer, along with a wide range of
hardware and ancillaries, including the deep,
period-inspired Radlington Cill. There is
also a colour selector that presents all of the
unique and inspiring colour and woodgrain
options that are available across The
Residence Collection.
As you would expect from a truly
unrivalled premium systems house, there are
a wide range of marketing materials available
for download or that can be ordered as part
of a pack including brochures, case studies,
wallcharts, door drops and a planning and
conservation guide for R9. In addition, there
is also a dedicated page on colour which
includes dedicated colour guides by system,
including wallcharts and visitors to the
website can also request free sample swatches
by system.
www.residencecollection.co.uk
C L E A RV I E W-U K . C O M » M AY