Clearview National May 2018 - Issue 198 - Page 10

PROUD SPONSOR OF INDUSTRY NEWS INDUSTRYNEWS #COLOURENABLED BRIGHTENS UP FIRST QUARTER WITH 12% SALES INCREASE ON 2017 » » DECEUNINCK’S SALES are 12% up on this time last year. The first quarter of 2018 is ahead of budget and further strong growth is expected. The strong sales performance is put down to Deceuninck’s lead on colour, as well as the sharply increasing popularity of its award- winning Heritage Flush Sash. Rob McGlennon, Managing Director Deceuninck UK & Ireland says: “Our sales are strong because our fabricators’ sales are strong, and colour is a profitable and fast-growing sector of the market. “Because Deceuninck is #ColourEnabled - and most Flush Sash windows are colour - Deceuninck fabricators and installers are uniquely able to increase their colour sales. Six of our top fabricators’ sales are over 50% colour. “We’ve invested hea vily in becoming colour-enabled, and now have a world-class foiling team and plant, and a 140,000 square foot warehouse that stocks 26 colourways in big volumes. So Deceuninck fabricators get what they ordered on time and in full, avoiding the delays and disappointments that hold other fabricators back.” The sustained popularity of Deceuninck’s Heritage Window Collection, including Chamfered 2500 and Sculptured 2800, also contributed to the growth. VEKA ‘JOINS FORCES’ WITH THE ARMY RESERVE » » INDUSTRY-LEADING SYSTEMS supplier VEKA Group has been awarded a certificate for being an “armed-forces friendly” company. The Bronze Armed Forces Covenant Award comes from the Defence Employer Recognition Scheme (ERS) and is signed by the Secretary of State for Defence and the Chief of the Defence Staff. It is presented to UK employers who have signed the Armed Forces Covenant and committed to being “armed-forces friendly and open to employing reservists, armed forces veterans (including the wounded, injured and sick), cadet instructors and military spouses/partners”. By gaining the certificate, VEKA Group joins around 60 Lancashire companies, organisations and clubs who have signed the Armed Forces Covenant. In spring 2017 Operations Manager Paul Armstrong was invited to Cyprus by the Army on behalf of VEKA laminator Mark Schofield – who has been in the Army Reserve for more than 20 years – to learn about reservists’ military work and how it complements their ‘everyday’ roles. Lieutenant Colonel Justin Tancrel (Commanding Officer, 4th Battalion, The Duke of Lancaster’s Regiment) visited VEKA to join Paul in signing the Covenant on behalf of the Ministry of Defence. He commented: “We’re delighted to see VEKA join other forward-thinking companies across the country in pledging to support defence and inspiring other businesses to do the same.” Fabrication experts Consort gear for growth » » CONSORT, ONE OF THE UK’s largest and most respected PVCu fabricators has bolstered its sales and marketing strategies by partnering with industry data specialists Insight Data. The Nottinghamshire-firm, which has been supplying trade customers nationwide for well over four decades, will be taking advantage of Insight Data’s full UK fenestration and glazing database. As part of this, Consort has become the latest big-name brand to sign-up to Salestracker, Insight Data’s combined online prospect database, CRM system and integrated email marketing platform. By appointing Insight Data and adopting Salestracker, Consort now has 24/7 access to over 10 » M AY 2018 » CL EARVI E W- UK . C O M 60,000 potential customers. The fenestration database is just one of five key databases offered by Insight Data and provides up-to- date information on fabricators and installers including suppliers, materials, volumes and even financial information such as credit ratings. To ensure Salestracker users always have access to the most accurate industry data, Insight pioneered ‘real-time data’. This is achieved using a thorough seven- stage process which includes over 20,000 research calls every month and a direct line to a leading credit reference agency - identifying businesses that have folded, moved or changed owners.