Clearview National May 2017 - Issue 186 - Page 26

PROUD SPONSOR OF INDUSTRY NEWS INDUSTRYNEWS WOMEN IN INDUSTRY Gender is not a barrier » » AS MARKETING EMERGING MARKET FOR THE FUTURE » » THE RECENT TIMBER Trends report commissioned by the Structural Timber Association (STA), predicted another year of double digit growth for the industry. If Explore Offsite at Ecobuild is anything to go by - interest in offsite timber systems is certainly on the increase. Andrew Carpenter, Chief Executive of the STA spent three days at the event and reported: “This was the first year of Explore Offsite at Ecobuild, which showcased offsite innovations supported by a comprehensive range of Offsite Technology Masterclasses and Ask the Expert sessions. Although statistics have yet to be compiled, the offsite structural timber zone was one of the busiest areas of the exhibition and on day two, it was standing room only at the Structural Timber Technology Masterclasses. In addition, the STA used this event to launch some major initiatives and host two business luncheons, with presentations from high profile speakers.” The Structural Timber Association formally joined forces at the event with other leading trade bodies, the Timber Trade Federation and the British Wood Working Federation - to collaborate under the banner of the Confederation of Timber Industries. This ground-breaking alliance shares an objective to raise the profile and inherent benefits of timber to Government and the wider construction industry and used Ecobuild as a platform to showcase the natural advantages of working with wood. Andrew Carpenter concluded: “This event has made it clear that there is an emerging market for the future - it’s offsite construction. The good news is that our members already have the products, solutions and capacity to meet the demand from major builders, local authorities, SMEs and the increasing interest in self build. We have the resources, the skills, the raw materials and the environmental credentials to take to market - Explore Offsite at Ecobuild has given the STA and our member an excellent opportunity demonstrate how we can be an integral part of this step change.” 26 » M AY 2017 » CL EARVI E W- UK . C O M Manager for hardware distributor Carl F Groupco, Clare Crockett is responsible for managing the marcomms for all the company’s brands, including Carl F Groupco, SmartSecure and Carl F direct. The scope of her role includes planning and strategy. Clare says, “I enjoy the variety of my work, which includes practical implementation of campaigns and close interaction with the rest of the team. As distributors of over 7,000 hardware products there is often a challenge presenting the diversity of the range, but with this comes the satisfaction of successfully showcasing our lines and service capabilities.” After graduation from Oxford Brookes University with a BA in Marketing Management in 2008, Clare became Marketing Assistant for, what was then, Carl F Petersen. She was heavily involved in the rebranding of Groupco and Carl F Petersen, following the merger in 2010 which resulted in the formation of Carl F Groupco and that paved the way to her promotion to Marketing Manager. At school, Clare loved Business and Media Studies. She says, “For me, Marketing is a great combination of both of these disciplines where I get the best of both worlds. It’s great to be working at the forefront of Carl F Groupco’s strategy including creating the new brand SmartSecure and developing collateral to help achieve our business objectives. The marketing role fulfils the career path aspirations I had at school.” Of the industry, Clare comments, “I wouldn’t say that there are any particular challenges to face as a woman in this industry. Most organisations have women at senior levels and, as I look around me, 40% of the Carl F Groupco workforce is women, a number of whom are in senior positions. “I would definitely recommend this industry to anyone; there are plenty of opportunities for good career paths. As long as you are passionate, committed and qualified there is scope to succeed. “My advice to anyone looking to persue a similar career would be to know yourself and know your craft. It is also imperative to put customers at the heart of the matter. Be prepared to stand back from your work and be critical - don’t be afraid of inviting comment from colleagues and customers. Gender is not a barrier to career progression,” she concludes.