Clearview National May 2017 - Issue 186 | Page 144
INSTALLERSUPPORT
MEET THE CONSUMOS – HERE TO
HELP YOU WIN MORE BUSINESS
Is it a bird? Is it a plane?
No, it’s the consumos.
Get a
competitive
edge with new
knowledge
hub
» » THE FENSA KNOWLEDGE
Hub (FKH) is a new, revolutionary web-
based management and marketing tool.
It processes all the information installers
input during the notification process on
the FENSA website – and offers it to them
as easy to understand, informative data,
much of which is graphically presented. It
is available for free to FENSA members
only.
FENSA installers will be able to
evaluate their performance and prices
against the market average, identify sales
and marketing opportunities, view their
inspection history, compare performance
over the previous year and much more
besides.
All the knowledge held on the FKH
comes from the notification process, so
is information already supplied by FENSA
installers. This is then combined with local
government information on population,
housing stock etc. Each installer will be
able to see only their company specific
data – and will not be able to view any
other installers’ information. But, installers
will be able to view industry aggregated
data by Local Authority area or nationally.
Jon Vanstone, FENSA director,
commented: “The FENSA Knowledge
Hub will provide a vital insight for our
members.”
The FENSA Knowledge Hub went live
on 4th April. The FENSA Knowledge Hub
will be demonstrated at the FIT Show on
the FENSA Stand (No 30, Hall 8).
www.fensaknowledgehub.co.uk
144 » MAY 2017 » CL EARVI E W- UK . C O M
» » SUMO YUKI, HIS WIFE AKIKO AND
their new dog are on a mission to help raise
standards across the industry and reinforce
the message that as a member of the CPA,
installers will win more new business due to
consumers trusting the brand.
Jeremy Brett, director at the CPA
comments: “As the family grows we needed a
collective name for our mascots. We settled on
the consumos and hope that installers will love
them as much as we do.
“We are also asking installers to name the
latest addition to the family, so get in touch
with your suggestions.”
Yuki and Akiko were launched as part of the
CPA’s popular Together Stronger campaign,
which brought a 25% increase in CPA
membership over nine months and a 400%
increase in enquiries.
CPA Consumos
Now, with Akita joining too, the consumos
are looking to recruit even more new members
to the CPA family.
‘a serious message’
Jeremy comments: “There is a serious
message behind the campaign that we are
doing everything we can to raise standards
in the industry and make it easier for both
consumers and installers.”
Please call 01462 850064 or visit
www.thecpa.co.uk
Introduce a friend offer
» » JASON CLEMMIT, CERTASS
Managing Director says, “Over the last few
months we have been asking new members
joining us the reasons they picked Certass
and where they heard about us. The top
reason why new members joined was for
our customer service levels and our friendly,
helpful staff.
“Of course, all the other aspects of
Certass membership such as designing the
product around our customers, the way
we structure our fees and the simple to use
‘mobile first’ IT platforms are important.
But, these stem from our single overriding
principle of delivering the best customer
service we can.
“So, after hearing this it should be no
surprise that the biggest source of our new
business leads is our existing customer base
and partner programs. We thought it’s
about time we said thank you in helping us
grow to be an award-winning certification
body.
‘thank you in helping us
grow to be an award-
winning certification body’
“From May 2017, where a new company
joins Certass and they are introduced by an
existing member or partner, we will give both
parties a £25 shopping voucher. We will be
notifying all our existing members via the
members’ area how to start receiving vouchers
shortly.”
www.certass.co.uk