Clearview National May 2017 - Issue 186 - Page 10

PROUD SPONSOR OF INDUSTRY NEWS INDUSTRYNEWS Appointed for growth One of the UK’s most iconic window, door and conservatory companies has appointed Purplex as its marketing agency. » » SEH BAC, WHO ARE PART of the £130million One Group Construction, have 17 show centres across the South East and a pedigree dating back to the 1980’s. The company recently announced ambitious growth plans and has teamed up with Purplex to oversee their marketing strategy, from online marketing to TV and radio. According to Managing Director John Savage, John Savage, MD of SEH BAC (left) and Andrew Scott, MD of Purplex (right) the agency is already having a very positive influence. John commented: “We have several big initiatives in the pipeline and wanted a marketing partner that could keep up with our fast-paced business and deliver results. We chose Purplex for their expertise within the industry lots of brilliant ideas and have already made a noticeable difference to the business. We look forward to building on this good start and implementing all the exciting marketing campaigns we have up our sleeve.” Andrew Scott, Managing Director at Purplex commented: “Managing the on-going marketing strategy for a company like SEHBAC needs significant resources and expertise, but with 60 staff and specialists in every marketing discipline, it is a perfect fit.” http://www.purplexmarketing. com/, Security & Counter Terror Expo 2017 » » THE GLASS AND Glazing Federation (GGF) showed its support for the Security & Counter Terror Expo, held at Olympia London on May 3-4 2017. The GGF exhibited at Stand I-20, with GGF Technical staff on hand to discuss all matters glass and glazing. Ian Penfold of Solar Gard (and Chairman of the GGF Window Film Group) presented a demonstration of the performance and properties of safety and security glazing from the GGF stand. As part of the GGF’s 40th anniversary celebrations, GGF staff were giving away a free copy of the GGF Safety and Security Good Practice Guide to the first 40 visitors to the GGF stand each day of SCTX 2017. This comprehensive publication, valued at £150, covers the use of safety and security glass and glazing in buildings including not just windows, doors and curtain walling but also interiors such as shower enclosures and elevator enclosures. Security & Counter Terror Expo is the UK’s leading national security event. It is a world-class showcase of the capabilities, strategies and intelligence to keep nations, infrastructure, business and people safe. https://www., AUDIENCE ENGAGEMENT » » INTERNATIONALLY RENOWNED machinery experts elumatec have become the latest major firm to appoint Purplex, the specialist marketing agency for the fenestration and building products industry. Already well established in the aluminium sector, elumatec recently launched a new collection of PVCu fabrication machines, including the highly-advanced Flex Centre 160, and has appointed Purplex to boost brand awareness among PVCu fabricators. Managing Director Phil Heavey commented: “elumatec is the world’s largest window machinery company and we recently announced a strategic partnership with PVCu 10 » M AY 2017 » CL EARVI E W- UK . C O M machine manufacturer Sturtz, with plans to showcase a new selection of machines at the FIT Show in May. We needed an agency to help us engage with a new audience and Purplex was the obvious choice.” Purplex Managing Director Andrew Scott, commented: “elumatec have an impressive new product range and we’re now working on a highly-targeted PR, direct mail and email marketing strategy to engage with PVCu fabricators. We’re delighted to be working with a big name like elumatec and we look forward to helping Phil and the team win more business, build the elumatec brand and achieve their goals in the year ahead.” Phil Heavey, MD of elumatec UK (left) and Andrew Scott, MD of Purplex (right)