HARDWARE& SECURITY
The smarter way to secure sales
»»YALE DOOR AND WINDOW
Solutions has launched its Smart Living range
of connected home security devices, providing
a convenient, tailored solution for homeowners
who want to control their home security
anywhere, at anytime.
In recent years, the idea of a ‘smart home’
has been much more prevalent. According to
research commissioned by Yale*, consumer
awareness of the smart home is high, with a
good level of understanding of the primary
features and benefits smart home technologies
can bring.
The survey, which reviewed 2,000 men and
women in the UK, revealed that smart security
is one of the most popular drivers for the smart
home, with it showing as the second most
important of five key drivers for the connected
home, after smart energy.
Paul Atkinson, Sales Director for Yale Door
and Window Solutions, said, “Yale is in a strong
position when it comes to the smart home
market as research indicates that homeowners
want to invest in brands they trust, rather than
the latest technology. This was clearly revealed
when the survey respondents were asked to name
the leading brands in Smart Home Security,
where Yale (18%) ranked much higher than
Apple (11%), Google (8%) or Samsung (8%).
“Yale is the name that people trust for home
security and we are working with a number of
key home automation partners, such as Samsung
SmartThings, to provide the
very best security protection for
smart home customers. This is
helping to increase demand for
our partners in the door and
window installation market, as
well as providing them with a
new lucrative revenue stream.”
Yale is the expert in home
security and its Smart Living
range is the smart choice for
trade installers looking to secure
an increase in sales. It offers
standalone security products including smart
locks, alarms and CCTV, as well as a complete
home security system, built around an intelligent
smart security hub, which integrates with a wide
range of modular accessories. The range can
also integrate with leading smart technology
providers, such as o2’s Digital Life platform and
Samsung’s SmartThings, which makes it easy
for homeowners if they already have a system in
place or want to add devices at a later date.
The survey also showed 62% of consumers
expect remote locking of windows and doors
to be a key feature of a smart home, with 51%
expressing a strong interest in smart locks.
What’s more, when it comes to fitting smart
products, 40% of Brits surveyed said they
would prefer professional installation, with
27% preferring “a mix of professional and
DIY depending on how much technology
is involved”, thus providing proactive trade
installers with an opportunity to promote their
services and increase sales by capitalising on this
emerging market.
Paul added, “We are already seeing
considerable interest in the range, including
the Keyfree Connected Smart
Lock, which gives homeowners
the freedom to secure their home
without the need for a key.
“Like all Yale products, the Keyfree
Connected has undergone rigorous security
testing to meet current security standards. We
have invested in late configuration in the UK,
allowing for local testing so that our fabricator
and installer partners can feel confident in the
new technology, along with a flexible stock
offering.”
The Yale Keyfree Connected Smart Lock
has a tamper alarm and incorrect PIN code
feature, as well as being Secured by Design
approved. It allows homeowners to access their
home remotely, with the option to use a PIN
code, remote fob, or even a smartphone when
connected to a smart home system.
Compatible with either a Z-Wave wireless
module or a Yale wireless module, the Keyfree
Connected forms part of a total smart home
solution. The Yale module allows users to
connect the lock to the Yale Smart Home
Alarm and CCTV systems, which can then
be controlled via the free Yale app, while the
Z-Wave module allows for connectivity with
compatible smart home systems, such as
Samsung SmartThings.
The Yale Keyfree Connected also comes
with a mechanical override cylinder and is
designed for professional installation only,
which provides a lucrative opportunity.
The complete Yale Smart Living range
includes, Keyfree and Keyless Connected
smart locks, Easyfit and Smart Home Alarms,
the Smart HD CCTV systems, and the Digital
Door Viewers.
www.yaledws.co.uk
*A survey of 2,000 UK adults was
carried out for Yale UK, by OnePoll, a
member of ESOMAR, July 2015.
96 » M AY 2016 » CL EARVI E W- UK . C O M