FIT SHOW 2016
IT’S A FAMILY AFFAIR
34 M AY 2 01 6
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no doubt come across Midlands based
profile system specialists, Selecta’s stand.
The company is a massive advocate and
no stranger to industry exhibitions and with
30 years of trading and selling products to
fabricators and installers the business is
moving into a new phase of reinventing itself
and how it is perceived in the marketplace.
Mark Walker, marketing and design
manager at Selecta talked to Clearview
about the company’s voyage and how
it took the opportunity at FIT to tell
visitors all about its plans.
“We are now and have always
been a family ran business, and
after 30 years of trading the
organisation has evolved and
grown into one of the industry’s
more recognised brands within
the fenestration market.
“Our company ethos has always
been driven by the family values held
by the organisation and in the past Selecta
has been seen, in my opinion as the smaller
profile manufacturer; seeking out and trading
with only small to medium sized fabricators.
However, our strategy was that of growth,
investment in our customers and allowing
them to develop with us. This strategy has
given us the ability to develop and nurture
our products alongside our customers
needs, tailoring our business to understand
what helps them grow,” adds Mark.
The manufacture of profile has always
been at the core of Selecta’s business and
its Advanced 70 window and door system
again this year took centre stage on its
stand at the show, however the company
is advancing, and Mark commented on the
new opportunities they are now offering
customers if they choose to use Selecta.
Mark continued: “We are showcasing our
improved bi-fold door system, Masterfold
and successful Masterslide Patio door
system on our stand. Masterfold is designed
using a slim-line profile and available up to
5200mm wide and 2150mm high, complete
with an ultra-low 26mm aluminium threshold
and a choice of inward or outward openings;
the system is elegant in design and effortless
in operation.
“Our patio door system, Masterslide, is
available in three pane configurations; two,
tems
»»Visitors to this year’s FIT show will have
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three or four, offering easy
slide tracks, anti-lift function,
a choice of colours, finishes and openings,
along with a six point locking system for
confidence in security. Both doors are part of
our ‘Ready-2-Fit’ range, an initiative we set
up to support our fabricator base.
“Over the last 12 months we have had
the opportunity to review our business and
what is important for us and our customer’s
futures. We know in the past we have not
been seen to have had the most exciting or
dynamic of marketing and sales initiatives,
but this is now about to change.”
Mark explained how the business decided
to launch its new #bepartofthefamily
campaign leading up to this year’s
show, giving fabricators and installer the
opportunity to ‘meet with the Selecta family’
on the stand. Selecta’s principles remain
intact as a family run business, unlike other
profile system companies, who have grown
through being acquired by investors or
investment companies.
Mark believes that with Selecta still being
privately owned by its original founder and
with the mountain of experience from longserving members of staff, these factors have
contributed to giving the organisation an
edge on other profile manufacturers.
“We may still be seen as the underdog;
however, our business has organically
grown through catering to our customers
needs. Through their support, complaints
and compliments, we have learnt to stay
close to our roots and develop the business
inline with what’s needed. We are proud of
what this business has achieved over the
last 30 years or so and think it’s about time
the market learnt more about what we are
capable of.
“Our performance standards are on-par
with that of any other manufacturer, and
at the show we have been exhibiting our
all-improved Document Q / PAS 24 Advance
70 Window System on the stand, along with
our new 10 point door locking system, again
accredited to Document Q and PAS 24.
“We have also launched a new ‘Composite
Door’ brochure. Taking over seven months
to compile; the new brochure has been
produced to the highest quality and definitely
looks the part. Fabricators and installers
will be able to utilise the vast amount of
content within the document to entice the
homeowner into selecting the right door for
them.
“We are also upgrading our online door
management and design portal in the next
week or so, inline with the new brochure to
enable customers to select and place orders
easily for all of our ‘Ready-2-Fit’ range of
products.” Mark added.
www.selectasystems.com or
www.selectadoors.com