BUSINESSNEWS
Thinking of
creating an app?
Nowadays, there are many companies
that develop apps as a client loyalty
strategy. However, if this app is insecure
and produces slowness issues, malware
distribution or stops working the
user will eliminate it from his mobile
phone. According to ZeedSecurity
data, this can create a loss of business
opportunity of up to 30%.
The user checks
his mobile phone
between 40 and
70 times a day
According to diverse
neuromarketing studies, it
is estimated that a user will
check his Smartphone between
40 and 70 times a day. Thus
making it an excellent and
perfect communication and
loyalty channel. Catalogues
of points, presentations of
fashion collections, new
product releases and service;
companies are using app´s for
Smartphone’s and tablets as a
way of increasing their client
conversion and loyalty ratio.
In the last year,
cyber attacks
on mobile phone
devices have
increased in 80%
However, just as
ZeedSecurity emphasizes,
every year the number of
cyber attacks to mobile phones
increases. This makes it
necessary to increase the level
of security of the server that
hosts the app. “The attacks on
app servers for mobile phones
devices has increased up to
80% in the last year and this is
estimated to continue growing
exponentially” Joel Espunya,
CEO of ZeedSecurity says,
to which he adds “with just
one attack to the server, the
hackers have access to a large
quantity of users from which
they obtain highly valuable
information”. A server is a
good distributor of virus and
malware that will be used for
future more individualized and
customized attacks.
An attack on an app
is more dangerous
that on a website
The possible effects of an
attack to a mobile phone
app server on the results of a
campaign are much higher than
those it can have on a company
website. Mostly, when a user
thinks he has suffered an attack
on an app, normally he doesn’t
only comment about it in
their immediate environment.
But 80% comment on it on
their regular social media
sites, in forums or in the
opinion section of the app
itself. This increases the level
of negative impact on the level
of the company’s image and
as a direct consequence, on its
results.
www.zeedsecurity.com
National Home
Improvement
figures increasing
»»National home
improvement figures increased in
2014 with Southern England still
dominating.
Home improvement
applications increased by 12% on
average across the UK in 2014,
according to the recently released
Barbour ABI home-improver
analysis.
London continued its
dominance with the biggest
home improvement growth in
2014, increasing by 27% and
with the top three UK local
authorities for the number of
home improvement planning
applications received.
All regions saw an increase in
planning applications last year but
Northern regions continued to lag
behind Southern England with
the North East, North West and
Scotland all three times below the
average in London.
The latest Office for National
Statistics (ONS) family spending
survey suggests that UK
household’s spent approximately
£920 in 2013 on housing
alterations and improvements,
but this varied throughout the
country.
Total spend across the UK
ranged from £500 in the North
East and Yorkshire & Humber,
to £1,600 in the South West
and just a £1000 in London.
These figures can be attributed to
homeownership being far lower
in London than in the South
West and equity-rich retirees
who move out of London and
spend significantly on home
improvement.
Michael Dall, Lead Economist
at Barbour ABI, stated: “With
the exception of London, the
rate of planning applications for
home improvements are greater
in boroughs where refusal rates
from planning authorities for new
homes is higher.
“Combined with equity and
income, these three drivers for
home improvement are the most
logical reasons from our analysis as
to why the majority of Southern
England is outperforming the
North for home improvement.”
Barbour ABI is a leading
provider of construction
intelligence services. With a team
of in-house research specialists
and a dedicated lead economist,
it provides commercially relevant
insight and unique analysis of
trends and developments within
the building and construction
industry.
Home improvement applications for every 100 households
Region/County
London
South East
East of England
South West
East Midlands
Yorkshire & Humber
West Midlands
North West
Scotland
Wales
North East
LN
SE
EE
SW
EM
YH
WM
NW
SC
WA
NE
2012
2.56
2.24
2.01
1.91
1.28
1.24
1.21
1.07
1.13
1.01
1.03
2013
3.01
2.38
2.06
1.86
1.31
1.28
1.21
1.10
1.14
1.01
1.04
2014
3.55
2.65
2.24
1.95
1.42
1.34
1.22
1.17
1.15
1.