Clearview National March 2019 - Issue 208 | Page 91

Uncertainty un / certain / ty Fact Companies that invest in marketing during uncertain times perform better in the long- term than those that cut their budget.* Certainty pur / pl / ex Purplex is the strategic marketing agency which sees the bigger picture. Led by a CEO with 30 years’ experience in the window industry, Purplex helps companies across trade, commercial and retail sectors gain market share and build stronger brands for sustainable growth. pur-pose / pl-anning / ex-ecution *Marketing is the key revenue growth driver for more than 30% of companies (CMO Survey) It’s simple economics: if a pie shrinks by 10%, and your competitors cut their marketing budget by 50%, your share of the pie can increase.