Clearview National March 2019 - Issue 208 | Page 74

INSTALLERSUPPORT
A new ERA for installers
Hardware and home security specialist ERA has announced
its key focus for 2019. Furthermore, the brand – which has
been providing ‘Total Security’ since 1838 – has partnered up
with the Clearview Group (that’s Clearview, PRO Installer, and
The Locksmith Journal) to make this exciting announcement.
» » AND, WHILE MANY WILL BE
thinking such a big push must mean that
there is a new piece of equipment or product
that ERA would like you to buy; the reality
is quite different. This year, the key focus is
YOU. Specifically, how ERA can help you: the
installer, you: the locksmith, you: the security
specialist, to get up to speed with all the
latest mechanical and smartware lines – that’s
installing them and selling them – to boost
your business, to better your skills, and to see
your profit margins soar.
THE ERA INSTALLER
SCHEME: WHAT IS IT?
In a nutshell, the new ERA Installer Scheme
will allow security specialists, installers, and
locksmiths to participate in a well-publicised
and properly supported scheme that will
provide free training on the full features
and benefits of traditional/mechanical and
smartware products, namely HomeGuard
and DoroCam, from ERA, including how to
install them correctly and set them up with
a customer. ERA will also support installer
members with good quality leads through
Find An Installer, marketing materials such
as uniforms, van livery, stationery, and
more; plus, exclusive special offers and ‘first
look’ priority at new lines, with beta testing
opportunities as and when they arise. Last
but not least, ERA will help to get those all-
important leads for homeowners looking for
the best installers that sell and set up the best
security products to protect their property and
keep their family safe and sound.
Tania Tams, Head of Marketing for ERA
says: “We’re putting the ‘middle man’ back
into it, which may sound a bit backwards, but
it really is the best way for many installers to
move forward with their business, especially
smaller outfits and one-man-bands. When
a homeowner wants an ERA product, we
will match them up to an installer in their
area. The installer will be fully-trained in the
product, and can price up the job as normal.
ERA is the matchmaker. We are investing
heavily in the promotion of our installer
network on both a local and a national level,
so – on top of support from the ‘top down’
in the form of installer support helplines,
marketing materials, product training and
promotions – installers will also be getting
those all-important grass roots contacts as we
match home and business owners with local
installation companies.”
Most importantly, where in the past, the
ERA Approved Partner scheme was only
available to MLA members, the new ERA
Installer Scheme has opened up the window of
opportunity to a much wider audience. This
means that businesses of any size will now be
able to buy directly from ERA, locksmiths and
security specialists at any level will be entitled
to free training courses, and installers at any
part of the food chain will be able to affiliate
themselves with one of the industry’s best
known and well-respected security brands.
It really is a new ERA for installers.
74 » M AR 2019 » CL EARVI E W- UK . C O M
KEY POINTS
• Free and easy to sign up
• Go to the ERA Installer Scheme
page
• Are you an installer for Security
Hardware, Smartware or both?
• Are you a MLA Approved member?
(entering MLA number will add a
logo to their personalised page)
• Choose the radius you want to
cover for work, which will drive
the postcode search results
• Customise your page with
information about their company
and specialisms
• Select the colour and size of the
branded uniform you require
• That’s it.
Starter package includes:
• Beanie hat
• ERA clipboard/pens
• Van decals (appropriate to the
products you will be selling/
installing)
• Freepost feedback forms (for
the homeowners to send back
to ERA)
Extras provided when installer has
5 ratings of 5 stars worth £140
• Sweatshirt
• Polo shirts x 2
• Jacket
• All above branded with ERA
Installer logo and your company’s
badge/insignia.
TRADITIONAL or
SMARTWARE
• You don’t have to choose just one,
you can sign up for both.
• These can be displayed on your
vans, websites, in marketing
literature, etc.
• Free training sessions are provided
in the Smartware product line
so you can be confident and
competentwith installation, and
set up.
• Never be afraid to upsell again.