Clearview National March 2018 - Issue 196 - Page 42

PROUD SPONSOR OF ALL DOORS ALLDOORS PRODUCT FOCUS VIDEOS LAUNCH » » SLIDING AND FOLDING door hardware manufacturer, P C Henderson, is pleased to launch a new series of product focus videos to help our customers gain a better understanding of our products and their key features. The first video in the series focuses on Evolve, P C Henderson’s new and improved automated sliding door system. Presented by Philip Jones, UK Business Development Manager, the video provides a step by step guide to the product including kit contents, features and benefits, specification and available accessories. Statistics published by HubSpot state that 90% of customers report that product videos help them make purchasing decisions. In addition to this, a third of the time people spend online is dedicated to watching videos. The company says: "We will be creating videos for all of our future product launches to enable our customers to see our products first hand. Distributors may also find the videos a useful as a training tool to help teams gain a further understanding of target markets and how the products sit within our range. The videos have been designed to quickly inform our customers about our products and features in an easy to follow format." NEW DESIGN EDITION LIFT-AND-SLIDE DOOR » » LEADING SUSTAINABLE BUILDING envelope specialist, Schueco UK, has just introduced the ASS 70.HI DE, a new, even more versatile version of the top-of- the-range, lift-and-slide door that Schueco originally introduced into the UK in 2010. This new Schueco system retains the basic profile depth of 70 mm but offers an ultra- slimline configuration with central meeting stiles that measure just 48 mm. The result is that the fully glazed doors deliver the clearest possible views with minimal visual interruptions, whilst still maintaining the maximum door height of 3m. In order to deliver maximum design flexibility, the ASS 70.HI DE comes in a wide range of colours and if required, the inside and outside frames can be specified in contrasting colours. Similarly, a range of opening types based on a double track configuration makes the doors suitable for almost any commercial or domestic project. The final noteworthy benefit of the Design Edition door is that it is equipped with two-component insulating bars: these have been developed specifically for door leaves that are subject to marked differences in temperature between the outer and inner profile components. Industry-leading marketing package » » WHEN YOU TAKE A LOOK AT THE marketing support that Distinction Doors offers, you quickly realise it offers the same level of market-leading quality and innovation as its doors. One of the most compelling elements of the marketing package is the Skin Book. The Skin Book is a first for the industry and it shows the complete range of 43 colours, including five standard colours, two premium colours, two wood stains and over thirty bespoke colours all on swatches of Distinction’s woodgrain skins so homeowners can choose their door colour with confidence. 42 » M AR 2018 » CL EARVI E W- UK . C O M As befits a company renowned for its innovation, Distinction was the first company to introduce its Skin Book and their customers report that it aids consumer decision-making and is a superb tool to help in the overall sales process. Other highlights include the company’s in-house graphic design service that produces bespoke marketing materials to support their customers’ sales processes. The company’s door-designer application is also a well-valued customer aid and can be personalised for Distinction’s customers and their customers’ websites to promote their composite doors and Distinction Glass offering.