Clearview National March 2018 - Issue 196 - Page 29

PROUD SPONSOR OF INDUSTRY NEWS INDUSTRYNEWS INDIAN EXPEDITION FINDS HUGE OPPORTUNITIES FOR WARM EDGE EXPERTS » » WARM EDGE PIONEERS Edgetech capped off a momentous year of milestones and international exhibition appearances by showcasing at India’s biggest fenestration event. The fifteenth Zak Doors and Windows Expo came to Mumbai’s MMRDA Exhibition Centre in December, bringing together glazing experts from all around the world to discuss the future of fenestration, and see the latest products taking the sector by storm. The gathering took place as India’s construction industry gears up for what looks set to be a historic boom, fuelled by extensive state investment. Hundreds of thousands of homes are scheduled to be built in the next few years as part of the government’s Housing for All by 2022 initiative, with the Indian economy set to almost double in size in that time. What’s more, ongoing trends away from traditional wooden windows and towards more modern PVCu and aluminium alternatives present huge opportunities for component suppliers, as Edgetech MD Chris Alderson explains. “It was fantastic to take part in Zak Doors and Windows. There’s a real sense that Indian fenestration is on the cusp of something huge, and as both government and consumers increasingly turn towards high- performance IGUs.” Building the Skills of a Fabrication Team » » BURY-BASED LANCASHIRE Trade Frames are committed to building the highly skilled workforce today’s glazing industry needs. With an ever-increasing product range, training is always underway. A recent example is the company’s Anthony Loder, who has just completed a course in the fabrication of the Smart Aluminium Visoglide Plus patio door. Aluminium became part of the Lancashire Trade Frames trade offering in 2014, and interest in the company’s bifolding doors has grown markedly. With strong demand from the commercial sector and consumers loving the inherent strength of the material alongside its clean styling, the move to aluminium for sliding patio doors is the logical next step. Training took place at Smart’s own site at Yatton in Somerset and included all aspects of fabrication, operation, glazing, transportation, maintenance, ventilation and safety. Lancashire Trade Frames Managing Director Mark Rowland commented: “There was a lot to take in, but we knew Anthony was the right man for the job. He’s quick to understand, and he’s great at getting others up to speed.” To learn more about the Visoglide Plus patio, call Lancashire Trade Frames on 0161 762 5800. A new website experience » » THE RESIDENCE COLLECTION HAS recently unveiled a new consumer facing website at, that has already realised an increase in unique visitors up 48% year on year, as consumers look to premium and super-premium PVCu window and door design. The website benefits from stunning installation photography and is split into the collections of R2 for squared, contemporary aesthetics, R7 for a flush appearance inside and out and the original and finest Residence 9, which is the unrivalled timber replica, flush sash window. There is also a unique Window Designer which has been expertly put together, to inspire both consumers and architects through a 5-step design process, starting with property type, including brick, stone and rendered finishes, before going on through window style, colour, hardware and additional extras. There’s also a lead capture facility at the end of the process, to help drive further sales enquiries to The Residence Collection retail partners. ‘increase in unique visitors’ In addition, within the new website platform are comprehensive case studies, an expanded gallery with outstanding photography, including an Instagram preview, a conservation and planning section, detailed list of hardware options, FAQ’s, blog and brochure downloads, by product category. C L E A RV I E W-U K . C O M » M AR 2018 » 29